Discover the changing behaviours, motivations and needs states of your brands' consumers
Attract new consumers, drive frequency of purchase, build brand loyalty, and grow market share with OPUS A rich source of On Premise consumer data and insights, OPUS (On Premise User Study) gives you the power to understand the ever-changing relationship between consumers, brands, categories, channels and occasions.
The latest CGA by NIQ New Zealand Consumer Pulse Report explores seasonality and the effect the changing seasons have on visitation behaviour of New Zealand’s On Premise users.
The Australia Consumer Pulse Report by CGA by NIQ takes a deep dive into the changing consumer behaviours and habits during the winter season. Featuring thought-provoking data on wintertime drinking habits, the report shows the potential returns for brands and operators to experiment with drinks during winter, by venue type and occasion visitation.
CGA by NIQ’s New Zealand On Premise Consumer Pulse Report emphasizes the importance of Wine in the On Premise, most notably during food-led visits. It explores different ways these visits present windows of opportunity for suppliers and operators looking to strategically position their On Premise wine offerings successfully.
CGA by NIQ’s On Premise Wine Report uses OPUS data to dive into the opportunities of the Wine category in the On Premise
CGA by NIQ’s Australia Consumer Pulse Report emphasizes the importance of wine in the Australian On Premise, most notably during food-led visits, and also explores different ways these visits present windows of opportunity for suppliers and operators looking to strategically position their On Premise wine offerings successfully.
CGA by NIQ’s latest New Zealand Consumer Pulse Report reveals that while the On Premise continues to hold its own during the cost-of-living crisis, consumers are increasingly targeting their spend towards brands and operators demonstrating sustainable and ethical practices and values.
CGA by NIQ’s April Consumer Pulse Report highlights the attitudes towards sustainability in the On Premise amongst Australian consumers. It reveals the increasing extent to which consumers are taking sustainability into account when planning to visit the On Premise.
As the NRL and Super Rugby seasons are underway, CGA by NIQ explores consumers’ behaviours while visiting the On Premise to watch the games, and the opportunities On Premise sporting occasions offer beverage suppliers.
To learn more about how CGA can help your business (in any market), please get in touch.
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