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OPUS를 통해 새로운 소비자를 유치하고, 구매 빈도를 높이며, 브랜드 충성도를 올리고, 시장 점유율 제고
풍부한 온프레미스 소비자 데이터 및 통찰력 소스인 OPUS (On Premise User Study)는 소비자, 브랜드, 카테고리, 채널 및 상황 간의 지속적 변화 관계를 이해하는 능력을 제공합니다.
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Discover the changing behaviours, motivations and needs states of your brands' consumers
OPUS를 통해 새로운 소비자를 유치하고, 구매 빈도를 높이며, 브랜드 충성도를 올리고, 시장 점유율 제고
풍부한 온프레미스 소비자 데이터 및 통찰력 소스인 OPUS (On Premise User Study)는 소비자, 브랜드, 카테고리, 채널 및 상황 간의 지속적 변화 관계를 이해하는 능력을 제공합니다.
Attract new consumers, drive frequency of purchase, build brand loyalty, and grow market share with OPUS A rich source of On Premise consumer data and insights, OPUS (On Premise User Study) gives you the power to understand the ever-changing relationship between consumers, brands, categories, channels and occasions.
The latest CGA by NIQ New Zealand Consumer Pulse Report explores seasonality and the effect the changing seasons have on visitation behaviour of New Zealand’s On Premise users.
The Australia Consumer Pulse Report by CGA by NIQ takes a deep dive into the changing consumer behaviours and habits during the winter season. Featuring thought-provoking data on wintertime drinking habits, the report shows the potential returns for brands and operators to experiment with drinks during winter, by venue type and occasion visitation.
CGA by NIQ’s New Zealand On Premise Consumer Pulse Report emphasizes the importance of Wine in the On Premise, most notably during food-led visits. It explores different ways these visits present windows of opportunity for suppliers and operators looking to strategically position their On Premise wine offerings successfully.
CGA by NIQ’s On Premise Wine Report uses OPUS data to dive into the opportunities of the Wine category in the On Premise
CGA by NIQ’s Australia Consumer Pulse Report emphasizes the importance of wine in the Australian On Premise, most notably during food-led visits, and also explores different ways these visits present windows of opportunity for suppliers and operators looking to strategically position their On Premise wine offerings successfully.
CGA by NIQ’s latest New Zealand Consumer Pulse Report reveals that while the On Premise continues to hold its own during the cost-of-living crisis, consumers are increasingly targeting their spend towards brands and operators demonstrating sustainable and ethical practices and values.
CGA by NIQ’s April Consumer Pulse Report highlights the attitudes towards sustainability in the On Premise amongst Australian consumers. It reveals the increasing extent to which consumers are taking sustainability into account when planning to visit the On Premise.
To learn more about how CGA can help your business (in any market), please get in touch.
Driving On Premise businesses and brands through phenomenal data & expert insight. Powered by NIQ
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