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Using MATCH segmentation, we know that craft beer drinkers are made up of Confident Conformists, Sparkling Socialisers and Trending Tastemakers. Areas with the highest proportions of these consumers have the highest volume share of craft beer.
Affluent consumer groups include Trending Tastemakers, Sparkling Socialisers, Business Class-Seekers and Confident Conformists. MATCH reveals just how many of these consumers are in your area and how much they spend, helping you to craft effective pricing strategies that optimise your rate of sale.
From tweaking your prices to optimising your sales team visits, MATCH segmentation enables you to align your business strategy with local consumer dynamics to achieve greater returns.
From tweaking your prices to optimising your sales team visits, MATCH segmentation enables you to align your business strategy with local consumer dynamics to achieve greater returns.
Social media users to whom going out means drinking in the most popular places. However they tend to save it for the weekend with a more health-focused mindset during the week.
Likely retired with time on their hands, they regularly seek out coffee shops during shopping or other trips, choosing familiar places as they can be wary of trying something new.
Unfussy, but wary of trying somewhere new, they always look carefully at the price. However they will be strong advocates for places they do enjoy.
They’ve got their favourite places, rarely push the boat out, and prefer to stay close to home.
Busy, but always make time for eating and drinking out. They’re first to visit the latest trendy place and tell you about it on social media
They’ve normally got the kids with them, so look out for a quality, quick bite while they’re out and about.
Empty-nesters, discerning and health-conscious, they frequently enjoy meals out with family and friends, invariably with a glass of wine.
Fairly comfortably off, they follow trends and regularly eat and drink out, often in pub restaurants with a glass of wine
Like to wine and dine out with friends in upmarket casual dining restaurants when the opportunity arises. Great service and good quality food and drink are incredibly important, which is why they generally opt to eat out in places that are tried and trusted or places that come highly recommended.
Our customer segmentation solution can give you the most intelligent insights in the market today.
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