Identify, engage & locate your most profitable consumers with CGA's consumer segmentation

MATCH is the only segmentation service that reveals the specific eating & drinking out behaviour of consumers.

Individual consumers engage with different categories in very different ways.

Being the same age, gender or even as affluent as someone else doesn’t mean we like to eat, drink or play the same way.

This presents a challenge when trying to appeal to your target consumer.

MATCH tracks behaviour, usage & spend patterns, enabling you to craft the right offer & secure a vital competitive advantage.

MATCH segmentation enables you to understand the profitability & importance of different consumers by revealing:

IN ACTION

Maximise sales in key drinks categories

Using MATCH segmentation, we know that craft beer drinkers are made up of Confident Conformists, Sparkling Socialisers and Trending Tastemakers. Areas with the highest proportions of these consumers have the highest volume share of craft beer.

Locate & reach your target consumers

MATCH segmentation drills down to postcode level, enabling you to pinpoint exactly where your target consumers live and the venues they are likely to visit.

Optimise your pricing strategy

Affluent consumer groups include Trending Tastemakers, Sparkling Socialisers, Business Class-Seekers and Confident Conformists. MATCH reveals just how many of these consumers are in your area and how much they spend, helping you to craft effective pricing strategies that optimise your rate of sale.

Drive greater return on investment & revenue with a local market strategy

From tweaking your prices to optimising your sales team visits, MATCH segmentation enables you to align your business strategy with local consumer dynamics to achieve greater returns.

Drive greater return on investment & revenue with a local market strategy

From tweaking your prices to optimising your sales team visits, MATCH segmentation enables you to align your business strategy with local consumer dynamics to achieve greater returns.

What type of consumer are you?
Take the MATCH quiz

Every consumer is driven by something – what makes YOU tick? Take our quiz to find out your MATCH profile.

Plus, get actionable follow-up steps on how to measure, analyse & target your ideal consumer.

Take a deeper dive into the consumer groups

Big spenders on food and drink whether on business or with the family. They think nothing of dining out, and trips always include a meal somewhere.

Business Class Seekers Close

Social media users to whom going out means drinking in the most popular places. However they tend to save it for the weekend with a more health-focused mindset during the week.

Mainstream Minded Close

Likely retired with time on their hands, they regularly seek out coffee shops during shopping or other trips, choosing familiar places as they can be wary of trying something new.

Comfortable Sceptics Close

Unfussy, but wary of trying somewhere new, they always look carefully at the price. However they will be strong advocates for places they do enjoy.

Cost Conscious Champions Close

They’ve got their favourite places, rarely push the boat out, and prefer to stay close to home.

Steadfast Sippers Close

Busy, but always make time for eating and drinking out. They’re first to visit the latest trendy place and tell you about it on social media

Trending Tastemakers Close

They’ve normally got the kids with them, so look out for a quality, quick bite while they’re out and about.

Family Pit Stoppers Close

Empty-nesters, discerning and health-conscious, they frequently enjoy meals out with family and friends, invariably with a glass of wine.

Carefree Dolce Vita Close

Fairly comfortably off, they follow trends and regularly eat and drink out, often in pub restaurants with a glass of wine

Confident Conformists Close

Like to wine and dine out with friends in upmarket casual dining restaurants when the opportunity arises. Great service and good quality food and drink are incredibly important, which is why they generally opt to eat out in places that are tried and trusted or places that come highly recommended.

Sparkling Socialisers Close

Want to stand out from the crowd?

Our customer segmentation solution can give you the most intelligent insights in the market today.

Identify, engage & locate your most profitable consumers with CGA's consumer segmentation

MATCH is the only segmentation service that reveals the specific eating & drinking out behaviour of consumers.

Individual consumers engage with different categories in very different ways.

Being the same age, gender or even as affluent as someone else doesn’t mean we like to eat, drink or play the same way.

This presents a challenge when trying to appeal to your target consumer.

MATCH tracks behaviour, usage & spend patterns, enabling you to craft the right offer & secure a vital competitive advantage.

MATCH tracks behaviour, usage & spend patterns, enabling you to craft the right offer & secure a vital competitive advantage.

MATCH segmentation enables you to understand the profitability & importance of different consumers by revealing:

Maximise sales in key drinks categories

Locate & reach your target consumers

Optimise your pricing strategy

Drive greater return on investment & revenue with a local market strategy

Drive greater return on investment & revenue with a local market strategy

What type of consumer are you?
Take the MATCH quiz

Take a deeper dive into the consumer groups

Want to stand out from the crowd?

About

Solutions

Contact

Identify, engage & locate your most profitable consumers with CGA's consumer segmentation

MATCH is the only segmentation service that reveals the specific eating & drinking out behaviour of consumers.

Individual consumers engage with different categories in very different ways.

Being the same age, gender or even as affluent as someone else doesn’t mean we like to eat, drink or play the same way.

This presents a challenge when trying to appeal to your target consumer.

MATCH tracks behaviour, usage & spend patterns, enabling you to craft the right offer & secure a vital competitive advantage.

MATCH tracks behaviour, usage & spend patterns, enabling you to craft the right offer & secure a vital competitive advantage.

MATCH segmentation enables you to understand the profitability & importance of different consumers by revealing:

Maximise sales in key drinks categories

Locate & reach your target consumers

Optimise your pricing strategy

Drive greater return on investment & revenue with a local market strategy

Drive greater return on investment & revenue with a local market strategy

What type of consumer are you? Take the MATCH quiz

Take a deeper dive into the consumer groups

Want to stand out from the crowd?

About

Solutions

Contact

What type of consumer are you?
Take the MATCH quiz