Discover the changing behaviours, motivations and needs states of your brands' consumers
The latest insights from the New Zealand OPUS H1 Survey shed light on the current state of the New Zealand On Premise and its evolving dynamics, signposting the key trends industry stakeholders will need to stay ahead of competitors in market.
There is a growing trend among New Zealand consumers for visiting alternative On Premise venues offering experiential drinking occasions. The latest New Zealand On Premise Pulse+ Report from CGA by NIQ delves into the relevance of these alternative experiences, revealing interesting ways to engage with new consumer segments and drive growth.
The release of CGA by NIQ’s latest Australia Pulse+ Report confirms Anzac Day 2024 as the most valuable Thursday of the year to date for the average outlet.
A fifth (22%) of New Zealand consumers are currently enrolled in On Premise venue-specific loyalty programs, according to CGA by NIQ’s On Premise Pulse+ Report.
Special occasions present a continuous cycle of opportunities for New Zealand’s hospitality industry. Yet frequent occasions are no guarantee consumers will flock to the On Premise to celebrate.
As draught cocktails and mixed drinks continue growing in popularity amongst New Zealand consumers, the On Premise is supplying to demand.
Bartender engagement is a key way for suppliers to generate brand loyalty—and a CGA by NIQ report and webinar reveal how to achieve it.
As the New Zealand liquor industry continues to rebuild after COVID-19, The Shout NZ asked CGA’s Client Solutions Director, James Phillips to share his insights for the year ahead.
The On Premise has long been the place where consumers trial new drinks and develop brand loyalties – and bartenders and brand ambassadors play a crucial role.
To learn more about how CGA can help your business (in any market), please get in touch.
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