Discover the changing behaviours, motivations and needs states of your brands' consumers
CGA by NielsenIQ’s latest consumer research, which surveys around 500 visitors to New Zealand’s pubs, bars and restaurants, reveals that a significant number of consumers watched the Melbourne Cup this year – with 1 in 5 of these consumers choosing to watch it in the On Premise, and a significant proportion betting on the race.
The latest consumer research conducted by CGA by NielsenIQ into Australia’s pubs, bars and restaurants highlights that there are significant opportunities for sports betting companies to engage with viewers of large sporting events.
With noticeable inflation increases across 2022 and subsequent cost of living rises, it is essential to understand how this has impacted Canada’s consumers already and how it will impact them moving forward.
CGA by NielsenIQ’s On Premise Consumer Pulse checks in with 500 New Zealand On Premise visitors every month to understand their recent behaviour, how they feel about the channel (including any COVID-19 restrictions) and their intentions for visits in the month ahead. This month’s research highlights that recent public holidays have seen consumers flock to the On Premise.
In a presentation to Drinks Association members, CGA by NielsenIQ’s Scott Elliott and James Phillips explore how On Premise trends have shifted in Australia post-pandemic – and how these trends compare to the global recovery of the channel.
Hospitality has made steady recovery from the challenges of COVID-19 and while nightclubs have faced turbulence and restrictions, it’s a pertinent moment for the segment as a crucial annual trading period is fast approaching.
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