Consumer Research Reports

Discover the changing behaviours, motivations and needs states of your brands' consumers

Nearly 60% of Aussie consumers use online platforms to plan pub and bar visits

Technology has increasingly become more entwined in trips to pubs, bars, and restaurants in Australia – but online platforms are even playing a large part when consumers decide where to go. CGA by NielsenIQ’s latest research reveals 59% of Aussie On Premise consumers use online platforms to decide where to visit for food-led visits, while over 40% use these platforms to plan drink-led occasions too.

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