Consumer Research Reports

Discover the changing behaviours, motivations and needs states of your brands' consumers

Discover OPUS in Ireland

Attract new consumers, drive frequency of purchase, build brand loyalty, and grow market share with OPUS A rich source of On Premise consumer data and insights, OPUS (On Premise User Study) gives you the power to understand the ever-changing relationship between consumers, brands, categories, channels and occasions.


The Evolving High Tempo Occasion

The upcoming report provides deep dives into areas including big nights out, ticketed events, bottomless brunches and pub or bar crawls, plus insights from more occasions like competitive socialising and themed events. It helps suppliers understand consumers’ reasons for visit and need states and pinpoint the role of different drink categories along the occasion journey.


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To learn more about how CGA can help your business (in any market), please get in touch.