Discover the changing behaviours, motivations and needs states of your brands' consumers
The latest consumer research from CGA by NielsenIQ reveals that over two-thirds of Kiwi consumers plan to visit pubs, bars, and restaurants to celebrate the holidays – with over a third yet to book or pre-plan their visit.
CGA by NielsenIQ’s new On Premise Consumer Pulse Report highlights that the majority of Australian consumers will visit a hospitality venue over December, with huge opportunities for operators to influence the choice of venue, with a quarter of these consumers yet to plan or book their visits.
There’s a growing appetite for Craft Beer in the On Premise. For manufacturers, suppliers and venues, there’s a clear opportunity to tap into the trading up potential and capitalise on this now and beyond.
CGA by NielsenIQ’s latest consumer research, which surveys around 500 visitors to New Zealand’s pubs, bars and restaurants, reveals that a significant number of consumers watched the Melbourne Cup this year – with 1 in 5 of these consumers choosing to watch it in the On Premise, and a significant proportion betting on the race.
The latest consumer research conducted by CGA by NielsenIQ into Australia’s pubs, bars and restaurants highlights that there are significant opportunities for sports betting companies to engage with viewers of large sporting events.
With noticeable inflation increases across 2022 and subsequent cost of living rises, it is essential to understand how this has impacted Canada’s consumers already and how it will impact them moving forward.
CGA by NielsenIQ’s On Premise Consumer Pulse checks in with 500 New Zealand On Premise visitors every month to understand their recent behaviour, how they feel about the channel (including any COVID-19 restrictions) and their intentions for visits in the month ahead. This month’s research highlights that recent public holidays have seen consumers flock to the On Premise.
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