CGA by NielsenIQ’s latest consumer research in Australia’s pubs, bars and restaurants reveals the key differences across the average NRL and AFL viewers and the opportunities for drinks suppliers and hospitality venues.

Although Aussie consumers tend to be quite habitual in their drink choice, pubs, bars and restaurants provide a key opportunity for drinks brands to encourage experimentation and trial of new products and categories – with over 60% of consumers more likely to experiment in this channel than at home.

Technology has increasingly become more entwined in trips to pubs, bars, and restaurants in Australia – but online platforms are even playing a large part when consumers decide where to go. CGA by NielsenIQ’s latest research reveals 59% of Aussie On Premise consumers use online platforms to decide where to visit for food-led visits, while over 40% use these platforms to plan drink-led occasions too.

CGA by NielsenIQ has partnered with the Drinks Association with the intent to capture, preserve and shape the future of the On Premise experience in Australia as well as providing valued services and insights to the Australian drinks industry.

CGA by NielsenIQ’s consumer research reveals an average visit to the On Premise typically consists of three drinks for Aussie consumers, with around half remaining loyal to their preferred drink serve and brand regardless of occasion and venue. However, amongst those who are less brand loyal, quality is the most influential factor for repeat purchases.