Middle East & Africa

Data-driven insight for actionable & disruptive On Premise strategies


Understand the consumer dynamics driving your brand

CGA delivers the latest consumer data & insight of On Premise users across the Middle East & Africa, helping shape strategies, drive growth & provide 360 visibility of your target consumers.

From our team of experts, market-leading consumer capabilities & passion to help your brand equity grow, we’re here to unlock new opportunities for your brand in markets throughout the Middle East & Africa.

The Middle East & African market landscape

Uncover opportunities with the most up to date & comprehensive view of the On Premise with Outlet Index.

Through our outlet segmentation & comprehensive list of features, you can explore market landscapes to build a complete picture of your customers & the opportunity within the market. 

By understanding your penetration in the market & your customer base, you can identify the strongest locations for your brand.

Discover the opportunities

Graeme is responsible for growing CGA’s market leading product suite in EMEA & APAC. Leading new commercial strategies into new territories, he has successfully delivered insight solutions in over 25 markets globally.

With over a decade of experience consulting in the On Premise market, he has built his career through creating action-led, data-driven insight from complex data sets for clients, informing their On Premise strategies & helping to reach their goals.

Graeme Loudon

Managing director: EMEA


“CGA’s help has been invaluable. Pulling together request after request of data. You have been brilliant.”


 “We use Coffer Peach as the essential industry yardstick to measure competitive performance”

Case Study: Molson Coors builds on strategic partnership with national pub chain

Related products & services

REACH compares key On Premise consumer metrics across 24 markets to uncover global trends. Understand how consumer attitudes motivations & need states are driving On Premise behaviours & category dynamics.

Available in all markets

Track consumer eating & drinking out behaviours, understand size of the prize opportunities for brands & categories by occasions & channels

Consumer data analysis tool giving you a 360 view of consumers in the On Premise.

Outlet Index is a digitally acquired view of which outlets in any territory are open & trading, alongside a view of which trading style they fall under

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