Middle East & Africa

Data-driven insight for actionable & disruptive On Premise strategies

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Understand the consumer dynamics driving your brand

CGA delivers the latest consumer data & insight of On Premise users across the Middle East & Africa, helping shape strategies, drive growth & provide 360 visibility of your target consumers.

From our team of experts, market-leading consumer capabilities & passion to help your brand equity grow, we’re here to unlock new opportunities for your brand in markets throughout the Middle East & Africa.

The Middle East & African market landscape

Uncover opportunities with the most up to date & comprehensive view of the On Premise with Outlet Index.

Through our outlet segmentation & comprehensive list of features, you can explore market landscapes to build a complete picture of your customers & the opportunity within the market. 

By understanding your penetration in the market & your customer base, you can identify the strongest locations for your brand.

Discover the opportunities

Graeme is responsible for growing CGA’s market leading product suite in EMEA & APAC. Leading new commercial strategies into new territories, he has successfully delivered insight solutions in over 25 markets globally.

With over a decade of experience consulting in the On Premise market, he has built his career through creating action-led, data-driven insight from complex data sets for clients, informing their On Premise strategies & helping to reach their goals.

Graeme Loudon

Managing director: EMEA & APAC

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“CGA’s help has been invaluable. Pulling together request after request of data. You have been brilliant.”

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 “We use Coffer Peach as the essential industry yardstick to measure competitive performance”

Case Study: Molson Coors builds on strategic partnership with national pub chain

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“CGA is the place to go for On Premise knowledge.”

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Track consumer eating & drinking out behaviours, understand size of the prize opportunities for brands & categories by occasions & channels

Consumer data analysis tool giving you a 360 view of consumers in the On Premise.

Outlet Index is a digitally acquired view of which outlets in any territory are open & trading, alongside a view of which trading style they fall under

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