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Uncovering global bartender opportunities for beverage success

Global Bartender Report

Powered by BarSights

BarSights is the largest study into hospitality professionals globally, surveying 1,500 hospitality professionals around the world, allowing for comprehensive insights into a crucial audience for you and your brands.

 

The study is strengthened by working with bartender associations, through capturing high-quality responses from committed hospitality recipients.  BarSights powers our Global Bartender Report, presenting an invaluable opportunity for beverage suppliers to connect with and drive advocacy among bartenders worldwide. ​

This industry-leading study delves into the insights, preferences, and trends within the global bartender community.

The report will explore:

  • Bartender role experience
  • Industry knowledge and drinks trends
  • Ordering and Menu development
  • Bartender advocacy
  • Supplier relations & training
  • Bar Community and active involvement

 

Download more information about the report – available now. 

Download here
Why bartender engagement matters
Understanding how bartenders think and behave can power significant growth in drinks sales—and a major new report from CGA by NIQ gives suppliers the insights they need to unlock the potential.
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The powerful influence of Bartenders - How well do you know your second sales team?
The On Premise has long been the place where consumers trial new drinks and develop brand loyalties, and bar tenders play a crucial role.
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BarSights: Discover more about the study

BarSights is the largest study into hospitality professionals globally, surveying 1,500 bartenders around the world for comprehensive insights into a crucial audience for your brands.

Dylan Battick, Senior Consumer Research Executive, explores the importance of the bartender community and talks about the research methodology of the study, powering CGA’s Global Bartender Report.

Explore more bartender insights to unlock beverage potential

Bartenders: The key Influencers in French On Premise experiences

Bartenders: The key Influencers in French On Premise experiences

CGA by NIQ’s new Global Bartender Report, powered by BarSights, will provide a deep dive into the demographics, know-how and preferences of this influential group of frontline staff, and the hot topics that inspire them.

Understanding Bartender Impact in Mexican Venues

Understanding Bartender Impact in Mexican Venues

The forthcoming Global Bartender Report by CGA by NIQ confirms the influence of bartender recommendations on category and brand choices when consumers are placing their orders in the On Premise.

The Power of the Bartender in the US On Premise

The Power of the Bartender in the US On Premise

CGA by NIQ’s upcoming Global Bartender Report, powered by BarSights, includes a deep dive into the US On Premise, with 150 bartenders demonstrating why they’re a force to be reckoned with as what’s often the last touch in the consumer path to purchase

The impact of Bartender influence in contributing to a successful Canadian On Premise

The impact of Bartender influence in contributing to a successful Canadian On Premise

CGA by NIQ’s new Global Bartender Report, powered by BarSights, delves into the influence of bartenders on consumers. Highlighting Canada’s importance in the market and the global bartender community, the 150 bartenders surveyed across Canada demonstrated why it’s key for suppliers to tap into this extended salesforce.

How bartender training programmes can drive brand distribution in the German gastronomy market

How bartender training programmes can drive brand distribution in the German gastronomy market

Research from the German Bartender Report 2022 produced by CGA by NielsenIQ reveals that 62% of bartenders plan to change their product range over the next 12 months. Whilst 40% of bartenders will be looking to increase the number of drinks they stock, 22% will be rationalising brands from the bar

Contact Us

CGA by NIQ provides many more insights into bartender engagement and brand advocacy around the world, helping bar leaders, teams, distributors and manufacturers identify opportunities and grow sales and share. To learn more, get in touch. 

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