The global cocktail market has performed strongly following the re-opening of the On Premise sector, with drinkers keen to enjoy what they had not been able to experience at home due to COVID-19 restrictions in place. Graeme Loudon, CGA by NielsenIQ managing director EMEA, explores post-pandemic consumer trends in the cocktails segment, and highlights how brands and operators can capitalise on Spritz serves in the upcoming summer season.
CGA’s new and exclusive Cocktail Sales Tracker is an industry-first data-led tracker revealing the sales dynamics of the cocktail market. The Cocktail Sales Tracker enables suppliers to track all the core metrics over time and identify new opportunities from trending cocktail performance within the market.
Andrew Hummel, CGA Client Solutions Manager – Americas, explores some of the latest flavor-related sales and consumer trends in both spirits and in cocktails, and highlights which flavors operators should look at to grow sales and where brands can find market potential for new product development and RTDs.
Whiskey has been one of the star performers of the spirits market in recent months, and there is exciting potential to grow sales further this year. Patrick Bannon, CGA client director, Americas, shares some of the latest sales and consumer trends in the category, and sets out ways suppliers and operators can capitalise on the growing interest.