As a category often forgotten about to alternative whiskey types in the past, the Irish Whiskey category is now experiencing momentous growth, with post-pandemic data showing promising signs of rebirth within Great Britain’s bars, pubs, and restaurants.
The latest ‘Mixed Drinks report’ from CGA by NielsenIQ explores consumer habits and drivers, preferences and expectations by channel and occasion, how consumers are engaging with the market and whether habits formed over the past 12 months influence behaviours in the On Premise.
With more than half of US states legalizing both online and retail betting, while another eight states have legalized one type or another – betting is becoming more prominent amongst avid sports fans in the US On Premise.
An understanding of the cocktail market within the Ireland On Premise. CGA’s consumer data highlights the key trends, consumers and opportunities within this evolving area of the market.
With more than half of US states legalizing both online and retail betting, while another eight states have legalized one type or another – betting is becoming more prominent amongst avid sports fans in the US On Premise.
Dopo le difficoltà che il COVID-19 ha avuto sul mercato italiano, la nuova ricerca CGA by NielsenIQ sui Barmen evidenzia il forte potenziale per una carriera di lunga durata ed esplora le opportunità per i fornitori di reclutare sostenitori per tutta la vita.
After the headwinds COVID-19 has brought upon the Italian hospitality market, new CGA by NielsenIQ Bartender research highlights the strong potential for long-lasting careers and explores the significant opportunities for suppliers to recruit life-long brand advocates.
Mixed drinks saw a significant uptick in sales following the reopening of the channel following COVID-19 lockdowns, as consumers looked to make up for lost time and partake in the drinks they struggled to recreate at home. This desire for more complex serves has not diminished this year, with interest in Cocktails remaining high across the 11 European markets surveyed in CGA’s OPUS research.
New CGA by NielsenIQ bartender and consumer research shows that bartenders are optimistic for the future, and their influence on consumer choice in bars and restaurants can be shaped by suppliers to capture long-term brand engagement.
Driving On Premise businesses and brands through phenomenal data & expert insight. Powered by NIQ
View our privacy and cookies policy.
