Shaping On Premise strategies across North, Central & South America
Managing director: Americas
Alexandra Martin is CGA’s Operator & Analytics Director for the Americas region, heading up the new insight & analytics program for US bar & restaurant operators. Previously as Client Service Director in the US, Alex successfully lead relationships with several of CGA’s largest beverage clients, coordinating the provision of expert research & insights to some of the world’s largest beer & spirits brands.
Alex & the team have launched & growing the Americas Operator division, providing unique consumer & sales insight & analysis to help operators benchmark performance & optimize their beverage brand stocking & marketing strategies.
Operator & Analytics Director
CGA works with leading drink suppliers, distributors & operators across the Americas, providing unique expertise
across all parts of the On Premise route to market
“Working with CGA, we have been able to tell a robust, impactful story regarding our Espolon Tequila Brands”
“CGA is the place to go for On Premise knowledge”
Case Study: Molson Coors builds on strategic partnership with national pub chain
“CGA’s help has been invaluable. Pulling together request after request of data. You have been brilliant.”
Daily & hourly beverage sales, traffic & spend tracking at brand & category level
REACH compares key On Premise consumer metrics across 24 markets to uncover global trends. Understand how consumer attitudes motivations & need states are driving On Premise behaviours & category dynamics.
Available in all markets
Market measurement data for all Beverage Alcohol categories and brands.
Track consumer eating & drinking out behaviors, understand size of the prize opportunities for occasions & channels
Consumer data analysis tool giving you a 360 view of consumers in the On Premise
Transaction level insights and basket analysis – measure your marketing activity & benchmark performance
National Account teams can build customer presentations by accessing chain level insights through this easy to use online tool
To learn more about how CGA can help your business, please get in touch.