Uncover & track global On Premise trends

Identify the best route to your consumers across the globe

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Helping your brands thrive

CGA’s global REACH survey of On Premise users is designed to help you understand where & how to reach your target consumers. Revealing eating & drinking out behaviours across markets, you can benchmark comparisons of category preferences & purchase behaviour as well as tracking macro trends to help your brands thrive.

By understanding the size of the prize, you can prioritise global sales & marketing spend more effectively, identify & target the most profitable occasions & channels & effectively shape your brand strategies – all influenced by the latest consumer research from across the globe.

With CGA’s powerful consumer data analysis tool, Distilr360, you can access the answers to all of your On Premise questions within our consumer surveys & custom research.

Building a complete picture of the global On premise

Discover how you can identify the size & shape of each market to distinguish the best route to your consumer.

 

Through outlet segmentation, you can shape your market-specific strategy to drive sales & activation in the outlets more relevant to your brands by mapping your existing market penetration & identifying where to target new customers to drive further growth.

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consumers surveyed globally
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data sources harmonised
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pieces of outlet information processed

Where we operate

We offer a wide range of On Premise research and consultancy services all over the world.
Don't see your market listed? Get in touch to see how we can help your business thrive.

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Canada

Access  CGA's custom consumer research capabilities in Canada.

America

Access the full suite of CGA's performance measurement and consumer research capabilities in the US.

Central America

Access CGA's custom consumer research capabilities in Central America

South America

Access CGA's custom consumer research capabilities in South America

UK & Ireland

Access the full suite of CGA's performance measurement and consumer research capabilities in Great Britain, as well as our unique measurement and consumer research capabilities in Ireland.

Europe

Access CGA's unique measurement and consumer research capabilities in several European countries.

Africa

Access bespoke consumer research, as well as outlet location & sophisticated planning data in Africa.

Australia

Access custom consumer research, as well as outlet location & sophisticated planning data in Australia.

New Zealand

Access custom consumer research, as well as outlet location & sophisticated planning data in New Zealand.

China

Access CGA's custom consumer research capabilities in China.

Japan

Access CGA's custom consumer research capabilities in Japan.

diageo

“CGA’s help has been invaluable. Pulling together request after request of data. You have been brilliant.”

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 “We use Coffer Peach as the essential industry yardstick to measure competitive performance”

Case Study: Molson Coors builds on strategic partnership with national pub chain

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“CGA is the place to go for On Premise knowledge.”

CGA products & services

REACH compares key On Premise consumer metrics across 24 markets to uncover global trends. Understand how consumer attitudes motivations & need states are driving On Premise behaviours & category dynamics.

Available in all markets

Track consumer eating & drinking out behaviours, understand size of the prize opportunities for occasions & channels

Market measurement data for all Beverage Alcohol and Soft Drink categories and brands

Outlet Index is a digitally acquired view of which outlets in any territory are open & trading, alongside a view of which trading style they fall under

Online directory of all licensed venues, with sales targeting & location planning capabilities

Consumer data analysis tool giving you a 360 view of consumers in the On Premise.

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