Consumer Research Reports

Discover the changing behaviours, motivations and needs states of your brands' consumers

Nearly 60% of Aussie consumers use online platforms to plan pub and bar visits

Technology has increasingly become more entwined in trips to pubs, bars, and restaurants in Australia – but online platforms are even playing a large part when consumers decide where to go. CGA by NielsenIQ’s latest research reveals 59% of Aussie On Premise consumers use online platforms to decide where to visit for food-led visits, while over 40% use these platforms to plan drink-led occasions too.


Quality key to driving repeat purchases in the Australian On Premise

CGA by NielsenIQ’s consumer research reveals an average visit to the On Premise typically consists of three drinks for Aussie consumers, with around half remaining loyal to their preferred drink serve and brand regardless of occasion and venue. However, amongst those who are less brand loyal, quality is the most influential factor for repeat purchases.


Contact Us

To learn more about how CGA can help your business (in any market), please get in touch.