GO Technology

GO Technology is CGA & Zonal's joint research platform investigating consumer behaviours & attitudes towards digital
technology in the On Premise.

GO Technology July 2023

New insight reveals consumers’ latest attitudes to using technology within hospitality, and how venues can strike the right balance between digital solutions and personal interaction

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GO Technology April 2022

The figures from Zonal and CGA, highlight how social media channels are becoming a close competitor to Google, which is used by 79% of consumers to search for venues.

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GO Technology March 2022

The latest GO Technology report from Zonal and CGA reveals that the majority of consumers (80%) are interested in some form of personalisation when visiting pubs, bars and restaurants.

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GO Technology September 2021

The latest GO Technology report from Zonal and CGA reveals that, having accepted the need for technology in hospitality during the pandemic, consumers have discovered just how much tech improves every step of their hospitality journey.

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GO Technology April 2021

The latest GO Technology report from Zonal and CGA reveals that, having accepted the need for technology in hospitality during the pandemic, consumers have discovered just how much tech improves every step of their hospitality journey.

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GO Technology March 2021

This edition of GO Technology looks at how consumers’ use of digital solutions has evolved in the COVID-19 era-and which innovations are coming down the line in 2021.

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