GO Technology March 2025
Guest expectations and how to meet them. Exclusive insights into consumers’ engagement and the role of technology in British hotels.
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GO Technology is CGA & Zonal's joint research platform investigating consumer behaviours & attitudes towards digital
technology in the On Premise.
Guest expectations and how to meet them. Exclusive insights into consumers’ engagement and the role of technology in British hotels.
The key industry issues and what’s coming next in 2025: Insights from GO Technology’s exclusive consumer surveys.
The latest GO Technology survey of 5,000 British adults reveals the truth behind no-shows, the scale of the problem and the step to fix it.
Customer loyalty is fragile, and hospitality is no exception, with new figures from Zonal’s latest GO Technology report in partnership with CGA by NIQ, revealing that 31% of restaurant, pub and bar goers are very or somewhat likely to switch to a competitor.
The latest GO Technology report reveals what aspects of the industry consumers love the most; from why people choose to go out instead of staying in, to what aspects of a pub, bar or restaurant’s offering would keep making them come back for more.
The latest GO Technology report is an in-depth review of the GO Technology 2023 consumer research series, it explores the three key themes identified from the 2023 Reports.
The latest GO Technology report from leading hospitality tech provider Zonal and CGA by NIQ, explores why loyalty matters, how its created and what consumers need to keep coming back.
New insight reveals consumers’ latest attitudes to using technology within hospitality, and how venues can strike the right balance between digital solutions and personal interaction
New insight identifies which consumers have the most influence in deciding which hospitality venues to visit and the factors influencing their decisions.
Driving On Premise businesses and brands through phenomenal data & expert insight. Powered by NIQ
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