Customer loyalty is fragile, and hospitality is no exception, with new figures from Zonal’s latest GO Technology report in partnership with CGA by NIQ, revealing that 31% of restaurant, pub and bar goers are very or somewhat likely to switch to a competitor.

The latest GO Technology report reveals what aspects of the industry consumers love the most; from why people choose to go out instead of staying in, to what aspects of a pub, bar or restaurant’s offering would keep making them come back for more.

The latest GO Technology report is an in-depth review of the GO Technology 2023 consumer research series, it explores the three key themes identified from the 2023 Reports.

The latest GO Technology report from leading hospitality tech provider Zonal and CGA by NIQ, explores why loyalty matters, how its created and what consumers need to keep coming back.

New insight reveals consumers’ latest attitudes to using technology within hospitality, and how venues can strike the right balance between digital solutions and personal interaction

New insight identifies which consumers have the most influence in deciding which hospitality venues to visit and the factors influencing their decisions.

New figures point to a staycation boom for the hotel trade this year, as consumers say they are more likely to visit a UK hotel than one abroad in 2023.

The fast-paced evolution of innovative new payment methods is quickly replacing coins and notes in hospitality – what does this mean for restaurants, pubs and bars?