Asia

Providing a unique On Premise perspective

Relevant insight for your consumer strategies

Reaching Asia, CGA’s consumer research surveys provide a wealth of insight so you can make actionable, relevant & strategic decisions to help you reach your goals.


Whether you want to build successful brand strategies, create unique sales stories, or engage your most valuable consumers, CGA are passionate about providing a new perspective on the On Premise consumer across Asia.

Optimise sales & location planning

Through our location planning & sales targeting tools, we track openings & closures across all trading styles so you can uncover the most up to date view of Asia’s On Premise.

CGA’s global Outlet Index service offers comprehensive market mapping providing segmented outlet files in any territory, identification of all On Premise outlets available in any market, split by CGA segment, as well as the full name & address per outlet.

With this insight, you can intelligently inform your sales strategy using a market leading call file-reduce wasted time, stay ahead of competitors & thoroughly understand the market to align with the biggest opportunity.
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Discover the opportunities across Asia

Graeme is responsible for growing CGA’s market leading product suite in EMEA & APAC. Leading new commercial strategies into new territories, he has successfully delivered insight solutions in over 25 markets globally.

 

With over a decade of experience consulting in the On Premise market, he has built his career through creating action-led, data-driven insight from complex data sets for clients.

Scott Elliot

Managing director: Emerging Markets

diageo

“CGA’s help has been invaluable. Pulling together request after request of data. You have been brilliant.”

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 “We use Coffer Peach as the essential industry yardstick to measure competitive performance”

Case Study: Molson Coors builds on strategic partnership with national pub chain

Related products & services

Outlet Index is a digitally acquired view of which outlets in any territory are open & trading, alongside a view of which trading style they fall under

REACH compares key On Premise consumer metrics across 24 markets to uncover global trends. Understand how consumer attitudes motivations & need states are driving On Premise behaviours & category dynamics.

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Track consumer eating & drinking out behaviours, understand size of the prize opportunities for brands & categories by occasions & channels

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Consumer data analysis tool giving you a 360 view of consumers in the On Premise

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