Providing a unique On Premise perspective

Relevant insight for your consumer strategies

Reaching Asia, CGA’s consumer research surveys provide a wealth of insight so you can make actionable, relevant & strategic decisions to help you reach your goals.

Whether you want to build successful brand strategies, create unique sales stories, or engage your most valuable consumers, CGA are passionate about providing a new perspective on the On Premise consumer across Asia.

Optimise sales & location planning

Through our location planning & sales targeting tools, we track openings & closures across all trading styles so you can uncover the most up to date view of Asia’s On Premise.

CGA’s global Outlet Index service offers comprehensive market mapping providing segmented outlet files in any territory, identification of all On Premise outlets available in any market, split by CGA segment, as well as the full name & address per outlet.

With this insight, you can intelligently inform your sales strategy using a market leading call file-reduce wasted time, stay ahead of competitors & thoroughly understand the market to align with the biggest opportunity.

Discover the opportunities across Asia

Scott has led all new market development activity for the newly formed CGA by NIQ business which includes oversight of all new market assessment, solution building and launch, sales, in-market recruitment and team development and top-to-top client engagement and consultancy.

Since 2022, Scott and his team have successfully launched first-to-market On Premise measurement, consumer and strategic consultancy services in Germany, Italy, Brazil, South Korea, Japan, Taiwan, Singapore, Thailand, Vietnam, Indonesia, Malaysia, Philippines and most recently, South Africa. 

Scott Elliot

Managing director: Emerging Markets


“CGA’s help has been invaluable. Pulling together request after request of data. You have been brilliant.”


 “We use Coffer Peach as the essential industry yardstick to measure competitive performance”

Case Study: Molson Coors builds on strategic partnership with national pub chain

Related products & services

Outlet Index is a digitally acquired view of which outlets in any territory are open & trading, alongside a view of which trading style they fall under

REACH compares key On Premise consumer metrics across 24 markets to uncover global trends. Understand how consumer attitudes motivations & need states are driving On Premise behaviours & category dynamics.

Available in all markets

Track consumer eating & drinking out behaviours, understand size of the prize opportunities for brands & categories by occasions & channels

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Consumer data analysis tool giving you a 360 view of consumers in the On Premise

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