Australia consumer analysis: The Metropolitan Melbourne area
Consumers in Metropolitan Melbourne are eager to return to eating and drinking out, but anxiety over safety is likely to trigger significant short-term changes in their habits.
Discover the changing behaviours, motivations and needs states of your brands' consumers
Consumers in Metropolitan Melbourne are eager to return to eating and drinking out, but anxiety over safety is likely to trigger significant short-term changes in their habits.
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Operators and suppliers will have to appeal to a much changed consumer base split between enthusiastic and more hesitant users, the latest edition of CGA’s new Consumer Countdown to Reopening Series reports shows.
With less than a month to go before hospitality starts to resume trading, CGA’s new Consumer Countdown to Reopening research shows a widespread determination to get back to restaurants, pubs and bars—even if it means sitting outside.
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In their latest Consumer Survey, On Premise consultancy CGA revealed that consumers are returning to pubs after lockdown with changed mindsets, an increased desire to visit local venues, and a new tendency to experiment and treat themselves.
Consumers are badly missing hospitality experiences but understand that going out to eat and drink won’t return to normal for a while yet.
Two thirds of consumers celebrating Valentine’s Day this year will do so by getting food and drink from the out-of-home sector, new insights from CGA show.
Consumer confidence about eating and drinking out has dropped by ten percentage points since October, CGA’s first 2021 Hospitality Consumer Forecast reveals
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