Australia consumer analysis: The Metropolitan Melbourne area

The Metropolitan Melbourne Area

Consumers in Metropolitan Melbourne are eager to return to eating and drinking out, but anxiety over safety is likely to trigger significant short-term changes in their habits.

Those are among a wide range of insights in new consumer research from leading out-of-home consultancy CGA, published as the on-premise emerges from more than 100 days of lockdown on Wednesday (28 October).


The survey findings are part of a three-part series of reports from CGA. Future reports will feature a deep dive of channels and venues and analysis of key drinks trends.

CGA’s new consumer service can help suppliers and operators deepen their understanding of consumers’ evolving needs, identify the key changes in eating and drinking out occasions, and improve strategies for different categories of the market. 

Download Report