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OPUS

Hard seltzers continue to sparkle in the Australian On Premise

Coming up to the summer and festive season in Australia, the hard seltzers category presents real potential for drinks suppliers, providing they can differentiate their brand and format offering. The latest consumer research from CGA by NielsenIQ explores the buzz around hard seltzers and looks at how suppliers can capitalise on the growth of this category in the Australian On Premise.

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Consumer Research Reports

2 in 5 New Zealand On Premise visitors watched Melbourne Cup 2022

CGA by NielsenIQ’s latest consumer research, which surveys around 500 visitors to New Zealand’s pubs, bars and restaurants, reveals that a significant number of consumers watched the Melbourne Cup this year – with 1 in 5 of these consumers choosing to watch it in the On Premise, and a significant proportion betting on the race.

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Events

Accelerating Change: 12 takeaways from the Plan B Conference

The first ever Plan B Conference on 23 November featured around 30 speakers in a dozen different sessions—all focused on creating inclusive cultures where diversity thrives and female leaders flourish. The event, hosted and curated by Holly Addison and Emma Causer, culminated in the announcement that Plan B’s work will now expand under the new banner of ‘Balance the Board’.

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