The first half of the football World Cup has provided a big boost to the On Premise—especially to the beer, cider and spirits categories and pubs and sports bars. Ahead of England’s quarter-final against France, here is CGA by Nielsen IQ’s exclusive analysis of the four matchdays so far.
Last week’s drinks sales in the On Premise were up by 8% on 2021 as the football World Cup continued to boost pubs and bars.
Eight of Britain’s top ten cities see sales beat pre-COVID-19 levels, but rising costs and rail strikes threaten Christmas trading
The festive period looks set to sparkle once again for the On Premise, new CGA research reveals – despite the impact of cost-of-living concerns that some consumers are experiencing.
As the popularity of gin across Britain’s On Premise has weakened over the last few years, understanding consumers’ interaction with the category is key for suppliers to build long-term relevance and sustainable distribution. CGA Client Director Paul Bolton looks at the current challenges for the gin category and highlights how CGA’s Brandbuilder research can evaluate brands’ health in the market.
CGA’s OPUS craft beer report reveals increasing engagement with craft beer in the On Premise. This growing appetite brings with it opportunities for manufacturers, suppliers and venues to tap into the trading up potential during the crucial festive period and beyond.
Paul Bolton, Client Director at CGA by NielsenIQ looks back at drinks performance within Britain’s On Premise sector since the summer. By employing CGA’s Drinks Recovery Tracker data, he analyses the beer, cider, wine, and spirits categories highlighting their potential for operators and suppliers over the coming months.
The ‘Food Insights 22’ report from CGA by NielsenIQ, which looks at meat alternatives and consumer trends, reveals that over a third of consumers are proactively reducing their meat intake, or avoiding meat altogether. This includes 23% of consumers who refer to themselves as flexitarians.
CGA by NielsenIQ’s latest OPM research highlights the growth and key trends across the nightclub channel in the US On Premise. The data reveals that nightclubs are one of the key channels for drinks suppliers looking to boost the performance of their premium Spirits brands.
Research from the German Bartender Report 2022 produced by CGA by NielsenIQ reveals that 62% of bartenders plan to change their product range over the next 12 months. Whilst 40% of bartenders will be looking to increase the number of drinks they stock, 22% will be rationalising brands from the bar
CGA by NielsenIQ’s Channel Strategy 2022 Report analysis of the Fine Dining channel reveals growth opportunities for Spirits, Beer and Cocktails, with treat occasions leading consumer visits.
As football’s World Cup gets into full swing, the ‘Food Insights Report 2022’ from CGA by NielsenIQ reveals the countries that lead the global competition for cuisines.
CEO and founder of acclaimed US operator, 50 Eggs Hospitality Group, John Kunkel shares his incredible and hugely inspiring journey to becoming one of the United States’ most creative and successful restaurant and bars entrepreneurs.
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