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OPM

Tequila’s growth out-pacing Vodka in the US On Premise

Vodka is one of the more popular spirits in the US On Premise, with the category’s popularity only increasing with consumers’ growing interest in Cocktails. However, Tequila has experienced significant growth in bars and restaurants across the US, with CGA by NielsenIQ’s latest OPM data examining which category is now leading.

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Consumer Research

Refrescos con alcohol: Aumenta el consumo en bares y restaurantes de México

Los refrescos con alcohol (o Hard Seltzer) están ganando popularidad como categoría de bebidas en los locales de México, y ofrecen un interesante potencial para proveedores y operadores. A continuación, se presentan algunas ideas clave de OPUS, la solución líder del mercado en investigación del consumidor provista por CGA by NielsenIQ, con el objetivo de ayudar a las empresas a conquistar el mercado.

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Consumer Research

Hard seltzers: Set for growth in Mexico’s bars & restaurants

Hard seltzers are growing in popularity as a drinks category in Mexico’s On Premise, offering exciting potential for suppliers and operators. Here are some key insights from OPUS, CGA by NielsenIQ’s market-leading consumer research solution, to help businesses to crack the market.

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Consumer Research

Mixed Drinks in Ireland: Five CGA insights

As the cocktail category continues to flourish around the world, operators and suppliers have some great opportunities to capture sales in Ireland’s On Premise—but effective strategies demand a detailed understanding of the market.

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