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CGA’s in-depth OPUS survey of 5,000 French On Premise consumers reveals more than half (52%) plan to significantly or slightly reduce their alcohol consumption in the next 12 months, while another 16% are already moderating. This trend opens up potential for lower alcohol alternatives to popular drinks, with 41% now typically drinking alcohol-free mocktails when out, and 34% choosing no or low alcohol beer.
Data from the OPUS survey features in CGA’s exclusive new ‘France Mixed Drinks Report’, which shows how no and low alcohol cocktails are now engrained in consumers’ habits. Nearly half (46%) of cocktail consumers say they drink no or low alcohol cocktails every or almost every time they are out, and 21% are buying more than they were a year ago.
OPUS confirms the value of these no and low alcohol cocktail consumers to suppliers and operators. More than half (53%) of them visit the On Premise at least weekly—nine percentage points more than the average visitor. They spend €86 per month on eating and drinking out—more than the €79 average among all consumers—and their household income is €791 a month higher.
Julien Veyron, Client Solutions Director – France, said: “Our OPUS data shows France’s consumers are becoming more sharply focused on their health—with important implications for their drinking. Combined with surging interest in cocktails, it creates compelling opportunities for suppliers and operators in mocktails and virgin cocktails. But this trend is evolving fast, and as suppliers develop their no and low alcohol portfolios it’s crucial to get a deep understanding of their motivations and preferences. Our research is here to help identify the routes to growth in this dynamic part of the market.”
CGA’s OPUS and ‘France Mixed Drinks Report’ deliver extensive breakdowns of no and low alcohol drinks, including:
- By channel… Hotels and nightclubs are the two most popular channels for no and low alcohol consumption
- By flavour… Pineapple, strawberry and raspberry are consumers’ three favourite flavours in their alternative cocktails
- By price… Consumers are willing to pay an average of €6 for a no or low alcohol cocktail when out—€4 less than for an alcoholic one.
CGA by NielsenIQ’s OPUS data and ‘France Mixed Drinks Report’ provide many more actionable insights into consumers’ preferences in the no and low alcohol market, to help suppliers optimise their sales, promotional and NPD strategies. To learn more about the research and bespoke analysis, contact Julien Veyron at Julien.Veyron@nielseniq.com