The cost of living crisis makes high quality consumer engagement essential in early 2023, and GO Technology research from CGA by NielsenIQ and Zonal reveals the best ways to achieve it. Here are five ways tech can help to maximise visits and loyalty in January and beyond.
CGA by NielsenIQ’s latest BeverageTrak data reveals that Christmas Day was the third biggest Sunday in the US On Premise in 2022, beaten only by Mother’s Day and Father’s Day, while New Year’s Eve saw a velocity uplift of +13% vs the average Saturday – exceeding uplift levels seen in 2021.
Live music can help pubs and bars generate extra sales in 2023, according to a new report from research consultancy CGA by NielsenIQ and artist booking platform GigRealm.
Alcoholic beverages manufacturers and suppliers are facing a new array of challenges across Western European markets including evolving consumer trends and market threats such as the increase in cost of living.
Britain’s On Premise overcame the cost-of-living crisis and rail strikes to substantially grow drinks sales year-on-year in December—but trading remained well below the last pre-COVID Christmas of 2019.
As ‘Dry January’ gets underway, suppliers and operators in Ireland’s On Premise have a great opportunity to grow sales of no and low alcohol drinks—and CGA by NielsenIQ’s research reveals the ways to capitalise.
With more and more consumers participating in Veganuary, it’s an exciting opportunity for the On Premise to embrace meat-free meals and maximise success during this increasingly popular annual event, according to CGA by NielsenIQ’s Food Insights report.
Charlie Mitchell, research and insight director, looks back at the continued resilience of the global On Premise and changing consumer dynamics in 2022 and how it will continue in 2023.
With consumer spending under mounting pressure, special occasions are going to be more important than ever to On Premise operators and suppliers in 2023—and a new CGA by NielsenIQ report highlights the best ways to capitalise on them.
The On Premise has seen some intriguing developments across the globe, with CGA’s unrivalled data and insights providing a deeper look into 2022’s key On Premise trends.
How have beer, wine and spirits performed in 2022, and what’s coming down the road in 2023? NielsenIQ experts Drew Hummel and Jon Berg shared the latest insights at a special beverage alcohol industry webinar, and here are ten of their key takeaways.
CGA by NielsenIQ’s Airport Bars Channel Strategy 2022 Report explores the opportunities beverage alcohol brands can capture this festive season as consumers get set to travel and highlights valuable takeaways to maximize growth in the year ahead.
As we move into the final weeks of 2022, we would like to say thank you to all our clients, business associates and friends and express our appreciation for your ongoing support.
The latest Q3 2022 sales data shows the sector’s sales are 13% below where they should be in real terms to keep up with inflation.
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