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Daily Drinks Tracker

‘Freedom day’: One year on

After a rollercoaster ride for the On Premise in the 12 months since ‘Freedom day’, CGA by NielsenIQ’s data shows that drinks sales are now neck-and-neck with pre-COVID-19 levels.

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Consumer Research

Unlocking Gin’s On Premise potential

Gin is one of the most popular spirits categories in On Premise venues across markets, with plenty of potential to grow further over the coming months. Graeme Loudon, managing director, EMEA, shares some of the latest gin consumer trends to help brands and operators inform their strategies.

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