CGA by NielsenIQ’s Karl Chessell was a guest on the Morning Advertiser’s latest Lock In Podcast. Here are five of his top messages about the impact of price rises on businesses and consumers.
With more consumers planning to visit Nightclubs compared to 2021, CGA by NielsenIQ’s latest research explores the desire to experiment within the On Premise and the opportunities this creates for drinks brands.
CGA by NielsenIQ’s latest Consumer On Premise Impact Report reveals that over half of US consumers have seen some type of drinks promotion in the On Premise in the last three months, with nearly 7 in 10 of these consumers taking part. Consumers who trial brands in the On Premise are also highly likely to repurchase these drinks again, reinforcing that these promotions can play a crucial role in developing customer loyalty.
The CGA Prestige Foodservice Price Index (FPI) ended 2022 at record highs, with the Food basket nearly one quarter higher than December 2021. The FPI full basket which includes beverages ended slightly below this level at 22.9%.
Managed restaurant groups’ delivery and takeaway sales ended 2022 at twice their pre-COVID level, CGA by NielsenIQ’s latest Hospitality at Home Tracker shows.
CGA by NielsenIQ’s latest BeverageTrak data reveals velocity uplifts over the 2022 festive holidays with eating-led venues benefiting most as consumers enjoy a restriction-free Christmas and NYE.
Trading patterns across days of the week have evolved since the start of the COVID-19 pandemic, with important implications for operators and suppliers.
Britain’s On Premise continued a solid start to 2023 drinks sales with double-digit growth on January 2022, the Drinks Recovery Tracker from CGA by NielsenIQ shows.
Unprecedented inflation in energy bills and other costs led to a net decline of 1,611 licensed premises in the fourth quarter of 2022, the new Hospitality Market Monitor from AlixPartners and CGA by NielsenIQ reveals.
Según las investigaciones más recientes de CGA by NielsenIQ en México, dentro de todas las categorías de bebidas alcohólicas, existe una clara preferencia de los consumidores por probar marcas nuevas primero en bares y restaurantes antes de comprarlas en tiendas, lo cual tiene importantes repercusiones para la creación de marcas.
CGA by NielsenIQ’s latest consumer research in Mexico reveals that across all BevAl categories, there is a clear preference for consumers to first try new brands in bars and restaurants before purchasing in store – with significant implications for building brands.
CGA by NielsenIQ has launched its Global Outlet Index service in Italy, providing unprecedented insights into licensed premises and highlights opportunities for beverage suppliers in bars and across central and southern regions.
Ahead of the AIB All-Ireland Senior Club Football and Hurling Championship Finals on January 22, along with Round 1 of the Allianz National Football League kicking off the following weekend, CGA by NielsenIQ’s OPUS (On Premise User Survey) reveals the impact of live sports on Ireland’s On Premise—and ways to engage fans of Gaelic football and hurling in particular.
Britain’s leading managed pub, bar and restaurant groups enjoyed their best December trading in three years, the new Coffer CGA Business Tracker reveals—but sales remain well below pre-COVID levels in real terms.
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