Discover the changing behaviours, motivations and needs states of your brands' consumers
CGA by NielsenIQ’s On Premise Consumer Pulse checks in with 500 New Zealand On Premise visitors every month to understand their recent behaviour, how they feel about the channel (including any COVID-19 restrictions) and their intentions for visits in the month ahead. This month’s research highlights that recent public holidays have seen consumers flock to the On Premise.
In a presentation to Drinks Association members, CGA by NielsenIQ’s Scott Elliott and James Phillips explore how On Premise trends have shifted in Australia post-pandemic – and how these trends compare to the global recovery of the channel.
The latest research in the Australian On Premise, highlighting key trends and how they compare to a global perspective.
Hospitality has made steady recovery from the challenges of COVID-19 and while nightclubs have faced turbulence and restrictions, it’s a pertinent moment for the segment as a crucial annual trading period is fast approaching.
CGA by NielsenIQ’s latest consumer research in Australia’s pubs, bars and restaurants reveals the key differences across the average NRL and AFL viewers and the opportunities for drinks suppliers and hospitality venues.
Over half of New Zealand consumers would buy drinks from a bottle shop or supermarket that they first tried and enjoyed in the On Premise – with 59% more likely to experiment and try new drinks in bars, restaurants and similar venues.
Although Aussie consumers tend to be quite habitual in their drink choice, pubs, bars and restaurants provide a key opportunity for drinks brands to encourage experimentation and trial of new products and categories – with over 60% of consumers more likely to experiment in this channel than at home.
Technology has increasingly become more entwined in trips to pubs, bars, and restaurants in Australia – but online platforms are even playing a large part when consumers decide where to go. CGA by NielsenIQ’s latest research reveals 59% of Aussie On Premise consumers use online platforms to decide where to visit for food-led visits, while over 40% use these platforms to plan drink-led occasions too.
CGA by NielsenIQ has partnered with the Drinks Association with the intent to capture, preserve and shape the future of the On Premise experience in Australia as well as providing valued services and insights to the Australian drinks industry.
To learn more about how CGA can help your business (in any market), please get in touch.
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