Discover the changing behaviours, motivations and needs states of your brands' consumers
A fifth (22%) of New Zealand consumers are currently enrolled in On Premise venue-specific loyalty programs, according to CGA by NIQ’s On Premise Pulse+ Report.
Special occasions present a continuous cycle of opportunities for New Zealand’s hospitality industry. Yet frequent occasions are no guarantee consumers will flock to the On Premise to celebrate.
As draught cocktails and mixed drinks continue growing in popularity amongst New Zealand consumers, the On Premise is supplying to demand.
Bartender engagement is a key way for suppliers to generate brand loyalty—and a CGA by NIQ report and webinar reveal how to achieve it.
As the New Zealand liquor industry continues to rebuild after COVID-19, The Shout NZ asked CGA’s Client Solutions Director, James Phillips to share his insights for the year ahead.
The On Premise has long been the place where consumers trial new drinks and develop brand loyalties – and bartenders and brand ambassadors play a crucial role.
Australia’s On Premise faced a number of challenges last year, but 2023 also presented many opportunities to drive brand growth and sales in the market.
The latest CGA by NIQ New Zealand Pulse+ Report takes a deep dive into the 2023 performance of the On Premise.
Attract new consumers, drive frequency of purchase, build brand loyalty, and grow market share with OPUS A rich source of On Premise consumer data and insights, OPUS (On Premise User Study) gives you the power to understand the ever-changing relationship between consumers, brands, categories, channels and occasions.
To learn more about how CGA can help your business (in any market), please get in touch.
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