As markets continue to progress with reopening across the U.S., CGA’s latest COVID-19 Impact Report reveals 62% of consumers have gone out to visit the On Premise for food since venues have reopened.
Just under a quarter of England’s licensed premises have opened for trade in hospitality’s first week back for outdoor-only service, according to latest figures from the Market Recovery Monitor from CGA and AlixPartners.
Venues cut their menus by nearly half on the first day of outdoor trading, while burgers emerged as consumers’ most wanted dish.
Three quarters of spending on the first day of hospitality’s reopening went on drinks, with consumers treating themselves to premium beers, cocktails and spirits after several months away.
Latest Hospitality at Home Tracker from CGA reveals restaurants, pubs and bars’ at-home orders in March were more than quadruple pre-pandemic levels
CGA’s Rachel Weller compares this week’s reopening with the post-lockdown return of summer 2020, and looks at the opportunities and challenges of outdoor service
Global On Premise consultancy CGA announced the launch of new On Premise research capabilities in Mexico.
Hospitality teams will return to the frontline with renewed confidence about safety and the future of the sector—but employers will have to work hard to keep them well and motivated.
CGA’s director of consumer research and marketing Rachel Weller looks back on past market trends to see how people’s drinking behaviours might change as hospitality reopens.
Most consumers will remain sharply focused on safety despite a growing boldness about going out as lockdown restrictions ease.
CGA’s Charlie Mitchell explores how COVID has changed consumer engagement with drinks, and highlights what drinks brands can do to prosper.
Consumers are set to prioritise eating and drinking out in their spending after lockdown, but remain cautious about longer term financial impacts of the pandemic.
Using data from across the globe, CGA’s Charlie Mitchell looks at major On Premise tequila trends and the opportunities for significant growth.
Global On Premise measurement, insight and research consultancy CGA is set to reveal a new-look brand and website this month as services are launched in new markets.
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