
NielsenIQ acquires CGA to build market-leading On Premise measurement capabilities
Acquisition establishes the first complete view of the on and off-premise market

Acquisition establishes the first complete view of the on and off-premise market

Consumers are returning confidently to pre-COVID habits in Mexico’s On Premise, with the revival of travel and festivals likely to deliver more boosts to spending this summer.

Los consumidores están volviendo con confianza a los hábitos anteriores al COVID en México, y es probable que el resurgimiento de los viajes y los festivales impulsen más los gastos este verano.

CGA’s On Premise Consumer Pulse checks in with 750 Australian On Premise visitors every month to understand their recent behaviour, how they feel about the channel (including any COVID-19 restrictions) and their intentions for visits in the month ahead. This month’s research highlights that although digital menus and online ordering platforms are increasing in popularity across Australian venues, they’re somewhat polarising for consumers.

Pubs, bars and restaurants will be hoping the long weekend to celebrate the Queen’s Platinum Jubilee will kickstart the summer after another disappointing week of drinks sales.

The French On Premise sector is showing positive signs of recovery as consumers increase the frequency of their drinking-out experiences. Graeme Loudon, CGA managing director, EMEA, analyses data from CGA’s On Premise measurement service (OPM) and On Premise User Survey (OPUS) consumer research to explore how beverage manufacturers, distributors, and operators can interpret these trends and define On Premise consumption strategies over the coming months.

As Canada’s On Premise surges back from COVID-19, exciting new opportunities are emerging in bars and restaurants.

As consumers get ready to mark the Queen’s Jubilee, CGA’s MealMetrics service highlights the popularity of the classic desserts that many will be celebrating over.

Charlie Mitchell, CGA research & insight director, explores consumer preference post-COVID-19 and the opportunities that the upcoming festival season can offer to drinks suppliers.

Plan B, the mentoring platform designed to accelerate women’s representation on boards, has announced the launch of its first conference on October 5th in central London.

On Premise drinks sales last week were virtually level with the same period in 2019, CGA’s latest Drinks Recovery Tracker shows.

The Top Cities Vibrancy report reveals buoyant Spring sales for restaurants, pubs and bars as Bristol is ranked Britain’s most vibrant city, while northern hubs bounce back

The resurgence of festivals highlights significant opportunities for drinks brands to target young consumers and prompt the trial of new offerings they can engage with.
Access the latest On Premise news and reports by signing up below.
Driving On Premise businesses and brands through phenomenal data & expert insight. Powered by NIQ
View our privacy and cookies policy.