Queen’s Jubilee puts focus on desserts

As consumers get ready to mark the Queen’s Jubilee, CGA’s MealMetrics service highlights the popularity of the classic desserts that many will be celebrating over.

The data—analysed in CGA’s 2021 Food Insights Report shows that nearly half (49%) of consumers typically order desserts when eating out—more than the number ordering starters (40%). Numbers choosing desserts peak at 55% among the 25 to 34 age group.


The research uncovers the potential to encourage even more diners to order desserts. More than four in five (84%) say they could be influenced to buy one more often, with value for money, new options and desserts they can’t recreate at home among the top drivers. There is scope to upsell desserts too, as nearly a third (30%) of consumers say they are willing to upgrade their order when eating out.


CGA’s senior product manager Lyuling Sun says: “Our research is a reminder that desserts are a much-loved part of out-of-home eating experiences for millions of consumers. It also highlights the significant opportunities for operators and suppliers to drive sales even higher—especially among consumers who want to treat themselves over the long Jubilee weekend. To take advantage, they need an in-depth understanding of habits and preferences, and a sharp focus on value for money at a time when many people’s disposable income is being squeezed.”


The MealMetrics service confirms the popularity of trusted desserts like sundaes, puddings & crumbles and brownies. Set desserts—including British classics like trifle—accounted for 12% of all dessert sales in the first quarter of 2022, selling an average of 83 units per week in Britain’s restaurants.


CGA’s MealMetrics research helps suppliers and manufacturers to understand category trends and work with operators on effective strategies. It is a valuable support for promotional activity and new product development, and expert bespoke analysis is available to help pinpoint opportunities to grow sales and market share.


CGA’s Food Insights Report contains actionable insights into cuisines and courses and identifies latest food trends and developments in out of home eating to help suppliers, wholesalers and operators provide consumers with good experiences and sharpen sales, marketing and brand strategies. The ‘Food Insights Report 2022’ will be published in August.


To learn more about MealMetrics service and Food Insights Report, please contact Lyuling Sun at lyuling.sun@cgastrategy.com.  

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