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Consumer Research

Cocktails grow in popularity with Australian On Premise consumers

As Australian Cocktail Month gets into full swing, it’s no surprise to see that the Cocktail category is gaining significant traction in the On Premise as Australians treat themselves on the return to their favourite bars and restaurants. These new consumer findings come from CGA’s OPUS, a large-scale consumer study used around the world by the leading beverage suppliers to the On Premise channel. OPUS has fully launched for the first time in Australia this month bringing previously-unseen insights to the region.

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Consumer Research

Positive uplift for the New Zealand On Premise as visits increase and many consumers return to normal behaviour

CGA’s On Premise Consumer Pulse checks in with 500 New Zealand On Premise visitors every month to understand their recent behaviour, how they feel about the channel (including any COVID-19 restrictions) and their intentions for visits in the month ahead. The latest research reveals that visitation continues to increase as COVID-19 concerns dissipate, with a significant proportion of New Zealand consumers visiting the On Premise more than usual.

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