Discover the changing behaviours, motivations and needs states of your brands' consumers
CGA by NielsenIQ has partnered with the Drinks Association with the intent to capture, preserve and shape the future of the On Premise experience in Australia as well as providing valued services and insights to the Australian drinks industry.
CGA by NielsenIQ’s consumer research reveals an average visit to the On Premise typically consists of three drinks for Aussie consumers, with around half remaining loyal to their preferred drink serve and brand regardless of occasion and venue. However, amongst those who are less brand loyal, quality is the most influential factor for repeat purchases.
CGA’s latest research reveals the damage caused by four-week shutdown and highlights ways for suppliers to minimise it
New research from CGA reveals consumers’ key priorities and crucial differences in behaviour from other global markets.
COVID-19 führt zu immensen Änderungen in den Kaufmethoden im deutschen Gastgewerbe Oktober 2021 Während das deutsche Gastgewerbe noch stets bleibende Auswirkungen von Covid zu bewältigen hat,
New consumer research from CGA highlights opportunities within the nightclub sector, and how visitation and perceptions have shifted post-COVID-19.
Growing beer sales are helping to revive France’s On Premise after months of COVID-19 lockdowns, new research from leading global consultancy CGA Strategy reveals.
Une nouvelle étude de CGA fait état d’une croissance des parts du marché des boissons et de la popularité des marques artisanales
New research from CGA highlights the consumer sentiment around the return of large-scale events, the rate of return and perceptions of safety
To learn more about how CGA can help your business (in any market), please get in touch.
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