COVID-19 prompts vast changes to consumers’ paths to purchase in Germany’s On Premise

October 2021

New research from CGA Strategy reveals consumers’ key priorities and crucial differences in behaviour from other global markets.


Consumers in Germany are planning their On Premise visits more carefully than before COVID-19, and favouring familiar venues and local drinks brands, with more than two in five (42%) consumers are likely to plan visits in more detail than they did before the pandemic, compared to just 8% who are putting in less research.


Click to download the report.

Download the report