Ahead of the AIB All-Ireland Senior Club Football and Hurling Championship Finals on January 22, along with Round 1 of the Allianz National Football League kicking off the following weekend, CGA by NielsenIQ’s OPUS (On Premise User Survey) reveals the impact of live sports on Ireland’s On Premise—and ways to engage fans of Gaelic football and hurling in particular.
Britain’s leading managed pub, bar and restaurant groups enjoyed their best December trading in three years, the new Coffer CGA Business Tracker reveals—but sales remain well below pre-COVID levels in real terms.
As suppliers and operators try to revive wine sales after COVID, knowing the category’s consumers is more crucial than ever—and CGA by NielsenIQ’s latest Wine Insight Report provides the intelligence that’s needed.
Britain’s On Premise began 2023 with a sound week of year-on-year growth—but inflation and intense pressure on people’s spending mean sales are still well below pre-COVID levels.
Bringing together a group of the industry’s brightest and best over dinner at the Peach 20/20 Atlantic Club gathering in London, the conversation quickly turns to growth – and more often than not global growth.
The cost of living crisis makes high quality consumer engagement essential in early 2023, and GO Technology research from CGA by NielsenIQ and Zonal reveals the best ways to achieve it. Here are five ways tech can help to maximise visits and loyalty in January and beyond.
CGA by NielsenIQ’s latest BeverageTrak data reveals that Christmas Day was the third biggest Sunday in the US On Premise in 2022, beaten only by Mother’s Day and Father’s Day, while New Year’s Eve saw a velocity uplift of +13% vs the average Saturday – exceeding uplift levels seen in 2021.
Live music can help pubs and bars generate extra sales in 2023, according to a new report from research consultancy CGA by NielsenIQ and artist booking platform GigRealm.
Alcoholic beverages manufacturers and suppliers are facing a new array of challenges across Western European markets including evolving consumer trends and market threats such as the increase in cost of living.
Britain’s On Premise overcame the cost-of-living crisis and rail strikes to substantially grow drinks sales year-on-year in December—but trading remained well below the last pre-COVID Christmas of 2019.
As ‘Dry January’ gets underway, suppliers and operators in Ireland’s On Premise have a great opportunity to grow sales of no and low alcohol drinks—and CGA by NielsenIQ’s research reveals the ways to capitalise.
With more and more consumers participating in Veganuary, it’s an exciting opportunity for the On Premise to embrace meat-free meals and maximise success during this increasingly popular annual event, according to CGA by NielsenIQ’s Food Insights report.
Charlie Mitchell, research and insight director, looks back at the continued resilience of the global On Premise and changing consumer dynamics in 2022 and how it will continue in 2023.
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