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REACH

The great summer spritz opportunity

The global cocktail market has performed strongly following the re-opening of the On Premise sector, with drinkers keen to enjoy what they had not been able to experience at home due to COVID-19 restrictions in place.

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Consumer Research

Digital platforms are creating a unique opportunity in the Australian On Premise – but not for every customer or venue type

CGA’s On Premise Consumer Pulse checks in with 750 Australian On Premise visitors every month to understand their recent behaviour, how they feel about the channel (including any COVID-19 restrictions) and their intentions for visits in the month ahead. This month’s research highlights that although digital menus and online ordering platforms are increasing in popularity across Australian venues, they’re somewhat polarising for consumers.

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