Paul Bolton draws on CGA by NielsenIQ’s latest research to consider how pubs might fare in the tough economic climate.
Ahead of the August Bank Holiday, a look at what the On Premise could expect based on the first half of the year performance, utilising CGA by NielsenIQ’s exclusive Drinks Recovery Tracker data.
On Premise drinks sales dropped back below pre-COVID-19 levels last week after a short boost from the summer heatwave.
The latest consumer research from CGA by NielsenIQ highlights that consumers in Mexico would like to see more drinks brands in venues, demonstrating the importance of choice when it comes to visiting the On Premise. Consumers are also starting to spend more on alcohol per visit than they previously did, but this is due to a range of factors.
El último estudio de mercado de CGA by NielsenIQ destaca que a todos los consumidores en México les gustaría ver más marcas de bebidas en los establecimientos, lo que demuestra la importancia de la elección al visitar el On Premise. Los consumidores también comienzan a gastar más en alcohol por visita de lo que lo hacían anteriormente, pero esto se debe a una variedad de factores.
Consumers visiting Canada’s On Premise are influenced by a number of factors – and those driving consumers to Independent and Chain Restaurants give suppliers the opportunity to tailor brand offerings and optimise the category mix.
Technology has increasingly become more entwined in trips to pubs, bars, and restaurants in Australia – but online platforms are even playing a large part when consumers decide where to go. CGA by NielsenIQ’s latest research reveals 59% of Aussie On Premise consumers use online platforms to decide where to visit for food-led visits, while over 40% use these platforms to plan drink-led occasions too.
CGA by NielsenIQ has reached the milestone of 70 partners contributing to the Coffer CGA Business Tracker, Britain’s leading sales measurement service for managed pub, bar, and restaurant groups.
Soaring temperatures last week resulted in another week of growth for On Premise sales as consumers flocked to beer gardens and terraces.
Other than a few lingering restrictions in January, 2022 has been Ireland’s first year free of COVID-19 constraints. As the market attempted to normalise, there was a real sense of a ‘new normal’ through the first half of 2022. CGA by NielsenIQ’s latest research in the Ireland market highlights some of the key trends during this period.
In the latest US On Premise Impact Report, 1600 On-Premise visitors from Florida, Texas, California and New York were surveyed to understand their recent behaviors, how they feel about the On Premise and what their intentions were for the coming weeks.
Britain’s licensed sector has stabilised in the second quarter of 2022, the latest Market Recovery Monitor from CGA by NielsenIQ and AlixPartners reveals.
When it comes to consumption in the On Premise, much of the conversation surrounds the mega categories of Beer, Spirits and Wine – but that would be ignoring a significant player: Soft drinks.
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