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Consumer Research

Online content is essential in increasing visits to pubs, bars & restaurants in NZ

Over half of New Zealand On Premise consumers use online platforms to decide which venues to visit for food-led occasions, and nearly a quarter for drink-led visits, according to new CGA by NielsenIQ research. With technology becoming increasingly ubiquitous in the On Premise, how can venues and drinks brands alike ensure they can drive footfall and engagement with consumers?

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