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Consumer Research

Smart strategies needed to beat desserts dip

The cost of living crisis is serving up major challenges for dessert sales, new Trading Index data and the ’Food Insights 22’ report from CGA by NielsenIQ shows—especially in pubs. But with deep market knowledge and agile responses, suppliers and operators can still power sales in the run-up to Christmas and beyond.

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Consumer Research Reports

Latest public holiday sees 1 in 5 consumers visit New Zealand’s bars & restaurants

CGA by NielsenIQ’s On Premise Consumer Pulse checks in with 500 New Zealand On Premise visitors every month to understand their recent behaviour, how they feel about the channel (including any COVID-19 restrictions) and their intentions for visits in the month ahead. This month’s research highlights that recent public holidays have seen consumers flock to the On Premise.

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Consumer Research

Hard facts on hard seltzers in Ireland: Five CGA insights

While hard seltzers is still a new and relatively small drinks category in Ireland’s On Premise, it offers exciting potential for suppliers and operators. Here are five messages from CGA by NielsenIQ’s market-leading sales and consumer research services to help businesses to crack the market.

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