CGA by NIQ’s recent Canada Consumer Pulse Report explores what’s influencing consumers’ decision to visit a venue and what drives experimentation within the On Premise.
De acuerdo con la investigación más reciente que realizó CGA de NIQ para el estudio de usuarios de establecimientos de México (Mexico On Premise User Study, OPUS), los establecimientos On Premise son un canal clave para los consumidores, puesto que las ocasiones especiales y los eventos deportivos incentivan a un 87 % de los mexicanos a realizar visitas.
CGA by NIQ’s latest Mexico On Premise User Study (OPUS) research reveals the On Premise is a key channel for consumers as special occasions and large sporting events are driving visitation for 87% of Mexican consumers.
Labour shortages at Britain’s top managed hospitality groups may be starting to ease, the 2023 Business Leaders’ Survey from CGA by NIQ and Fourth shows—but rising wage bills are piling more pressure on some fragile businesses.
CGA by NIQ’s latest On Premise Consumer Pulse Report reveals that summer is an ideal time for drinks suppliers to invest in innovation and activation, with New Zealand consumers drinking more across all categories, and more likely to experiment in pubs, bars, and restaurants.
The On Premise is a busy and highly stimulating environment for the senses, where decisions are regularly made under time pressure or with imperfect visibility. Understanding how the consumer path to purchase is influenced in pubs, bars and restaurants enables hospitality operators and suppliers to optimise in-outlet activations, improve return on investment and grow sales.
New research shows cities in the north of England remain vibrant places to eat and drink out despite the impacts of multiple challenges including COVID-19, the costs crisis and rail strikes.
With Canada’s casual dining channel representing a key avenue for visitation and dollar spend among consumers, CGA by NielsenIQ’s latest consumer research explores who these visitors are and how beverage suppliers can best align with their attitudes.
CGA by NielsenIQ’s new On Premise Consumer Pulse Report reveals that summer is a key time for drinks suppliers to invest in innovation and activation, with Australian consumers drinking more across all categories, and more likely to experiment.
Contract caterers’ sales grew in the fourth quarter of 2022 thanks to a COVID-19-free Christmas and a steady return to workplaces—but trading remains below pre-pandemic levels.
Exclusive research conducted by Reputation in partnership with CGA by NielsenIQ shows how the cost of living crisis and COVID-19 pandemic have fundamentally shifted the online customer journey for British, French and German consumers that visit pubs and restaurants. Despite the rising cost of living, consumers are not seeking the cheapest option, instead prioritising good value and experiences.
New figures point to a staycation boom for the hotel trade this year, as consumers say they are more likely to visit a UK hotel than one abroad in 2023. The latest GO Technology report from leading hospitality tech provider Zonal and insight firm CGA by NielsenIQ, reveals that the majority of consumers (81%) are planning to stay in a UK hotel in 2023, as cost-of-living pressures deter them from taking trips abroad.
With 2022 being the first year the Irish On Premise wasn’t affected by COVID-19 related restrictions, CGA by NielsenIQ looked at 2022 as a whole and how Ireland’s consumers bounced back with confidence to make up for missed occasions and celebrations.
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