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Cocktail consumption on the rise in Germany

This on-premise and mixology article originally appeared in Global Drinks Intel’s October 2019 edition, written by Alexander Smith. Latest CGA research on German mixed drinks finds that cocktail consumption is on the rise in Germany. The report, which surveyed some 1,500 Germans about their attitudes toward drinking cocktails and mixed drinks, also looked at the issue of occasionality and is available to purchase.

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Leaders anticipate increased M&A activity

Bosses across the pub, bar and restaurant sector expect to see more mergers and acquisitions in the coming months as businesses search for growth in a broadly flat market, CGA’s latest Business Confidence Survey suggests.

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Is rum the next gin? Why pubs and bars are growing their rum range

CGA and DrinkUp.London’s Influencer report identified rum as one of the top opportunities for growth. Stocking eleven rum brands on average, 1 in 10 of London’s most influential bars plan to expand their rum range even further over the next year; a trend reflected across the wider market, with the average outlet stocking +5% more brands than they did last year. So, what’s driving the growth of rum on the back bar?

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The why and the where of eating-out

Consumers need to hear compelling messages about why they should choose one brand over another when they eat out, said CGA’s food and retail business unit director Karl Chessell in a session at last week’s Restaurant Conference.

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