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Consumer Research

3 de cada 5 consumidores mexicanos declaran que su elección de bebida en bares y restaurantes influye en sus compras de bebidas alcohólicas en tiendas

Según las investigaciones más recientes de CGA by NielsenIQ en México, dentro de todas las categorías de bebidas alcohólicas, existe una clara preferencia de los consumidores por probar marcas nuevas primero en bares y restaurantes antes de comprarlas en tiendas, lo cual tiene importantes repercusiones para la creación de marcas.

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Consumer Research

How to engage with Gaelic football and hurling fans in Ireland’s On Premise

Ahead of the AIB All-Ireland Senior Club Football and Hurling Championship Finals on January 22, along with Round 1 of the Allianz National Football League kicking off the following weekend, CGA by NielsenIQ’s OPUS (On Premise User Survey) reveals the impact of live sports on Ireland’s On Premise—and ways to engage fans of Gaelic football and hurling in particular.

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Wine Insight Reports

Get closer to wine consumers with CGA insights

As suppliers and operators try to revive wine sales after COVID, knowing the category’s consumers is more crucial than ever—and CGA by NielsenIQ’s latest Wine Insight Report provides the intelligence that’s needed.

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Peach 2020

Making Global Britain a reality

Bringing together a group of the industry’s brightest and best over dinner at the Peach 20/20 Atlantic Club gathering in London, the conversation quickly turns to growth – and more often than not global growth.

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