Consumer Research
通過 CGA by NIQ 的專業知識和解決方案，為飲料品牌在台灣餐飲通路消費通路解鎖新機會
CGA by NIQ 為飲料品牌在餐飲通路消費通路中調查消費者行為、市場範圍及銷售表現方面擁有超過30年的豐富經驗，並透過在台灣推出創新解決方案，繼續拓展其視野。
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CGA by NIQ 為飲料品牌在餐飲通路消費通路中調查消費者行為、市場範圍及銷售表現方面擁有超過30年的豐富經驗，並透過在台灣推出創新解決方案，繼續拓展其視野。
Last week, Scottish suppliers visited the bustling London hospitality market as part of the London Discovery Programme & Meet the Buyer Showcase. Some of the cohort joined CGA by NIQ for a tour of the city’s most exciting hospitality venues, of course, accompanied by a wealth of data and insights.
Low temperatures are holding down drinks sales in June, CGA by NIQ’s Daily Drinks Tracker shows.
CGA by NIQ’s PubTrack service has unveiled its latest rankings of Britain’s biggest pub operators, based on guests’ satisfaction, revisit and recommendation scores.
There is a growing trend among New Zealand consumers for visiting alternative On Premise venues offering experiential drinking occasions. The latest New Zealand On Premise Pulse+ Report from CGA by NIQ delves into the relevance of these alternative experiences, revealing interesting ways to engage with new consumer segments and drive growth.
CGA by NIQ’s latest Canada On Premise Sales Impact Report reveals the week ending May 18th has emerged as the most valuable week of the year so far nationally for the average On Premise outlet.
CGA by NIQ and RSM are launching the first ever monitor of sales in Britain’s experiential hospitality venues and inviting all businesses in the sector to get involved.
In today’s competitive beverage industry, a key driver of success lies in harnessing the power of social media and innovative presentation. CGA by NIQ reveals essential insights from across Europe that can help beverage brands capture market share, capitalize on the cocktail craze, and create unforgettable consumer experiences.
As football fans in England and Scotland get ready for the Euro 2024 football tournament, CGA by NIQ research reveals the opportunities for extra sales in pubs and bars screening games.
May ended with another modest week of drinks sales in Britain’s On Premise, CGA by NIQ’s Daily Drinks Tracker reveals.
68% of consumers in Britain say they are trying to lead an environmentally friendly lifestyle. This week Reuben Pullan, CGA by NIQ Senior Client Manager, presented ‘Creating A Sustainable Future in Foodservice’ for Arena – The Hospitality Network, and explored the current state of the nation and how to build back for a sustainable future.
While the majority of consumers are sticking with tried and trusted cocktail serves there is a growing demand for experimentation within cocktails. Alongside this the market is increasingly polarised between the desire for premium, high quality serves and a demand for lower priced, good-value cocktails.
CGA by NIQ’s research in Ireland’s On Premise reveals operators and suppliers achieved solid growth in drinks sales in the first quarter of 2024.
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