In today’s competitive beverage industry, a key driver of success lies in harnessing the power of social media and innovative presentation. CGA by NIQ reveals essential insights from across Europe that can help beverage brands capture market share, capitalize on the cocktail craze, and create unforgettable consumer experiences.
As football fans in England and Scotland get ready for the Euro 2024 football tournament, CGA by NIQ research reveals the opportunities for extra sales in pubs and bars screening games.
May ended with another modest week of drinks sales in Britain’s On Premise, CGA by NIQ’s Daily Drinks Tracker reveals.
68% of consumers in Britain say they are trying to lead an environmentally friendly lifestyle. This week Reuben Pullan, CGA by NIQ Senior Client Manager, presented ‘Creating A Sustainable Future in Foodservice’ for Arena – The Hospitality Network, and explored the current state of the nation and how to build back for a sustainable future.
While the majority of consumers are sticking with tried and trusted cocktail serves there is a growing demand for experimentation within cocktails. Alongside this the market is increasingly polarised between the desire for premium, high quality serves and a demand for lower priced, good-value cocktails.
CGA by NIQ’s research in Ireland’s On Premise reveals operators and suppliers achieved solid growth in drinks sales in the first quarter of 2024.
CGA by NIQ has launched its Global Outlet Index service in Austria, providing unprecedented HoReCa landscape analysis to help suppliers and operators revolutionize their strategy in the vibrant and ever-changing channel.
Matteo Fortarezza, NIQ’s Insight Consultant Manager-Beverage, recently shared fascinating insights about the Aperitif opportunity in the Italian On Premise, during the Aperitivo Festival in Milan.
New CGA by NIQ research in Germany reveals the big trends and developments for suppliers, wholesalers and operators to watch in 2024 and beyond.
After two weeks of year-on-year growth, drinks sales in Britain’s On Premise slipped back last week, according to CGA by NIQ’s Daily Drinks Tracker
With so many consumers now preferring advance bookings over spontaneous visits, new BrandTrack research from CGA by NIQ reveals the insights that venues need to maximise their share of this lucrative market.
Critical generational differences in hospitality expectations are both rife and highly nuanced. The latest GO Technology report from Zonal, powered by CGA by NIQ, sheds light on the distinct frustrations and needs of various age groups, and provides signposts for venue operators to multiply consumer satisfaction and loyalty.
Consumers are set to step up their visits to US bars and restaurants this summer, CGA by NIQ’s latest research reveals.
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