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US consumers going out – but still cautious

Not feeling safe is the main reason why consumers in the US say they are not yet ready to return to restaurants and bars, new research from Nielsen CGA reveals. Overall 30% of people questioned had been out to eat in the last two weeks with 12% going out just for a drink. Pre-COVID-19 just over 80% of US consumers would normally visit a restaurant or bar for a meal at least once every two weeks, revealing the challenge the market still has to reassure people to come back.

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