Customer loyalty is the pinnacle for any brand – everyone knows that selling more to existing customers is easier, and cheaper, than finding new ones, writes guest blogger Derek Eccleston, Chief Development Officer at eDigitalResearch (edr), part of MARU Group.
Brands including Drake & Morgan, Carluccio’s, Franco Manca, TGI Friday’s, Papa John’s, YO! Sushi, Piccolino, Wagamama, Turtle Bay, Bella Italia, Andina and Wahaca are among those with new opening plans to report this week.
Marketing insights abounded at CGA Peach’s 2016 Consumer Insight and Marketing & Conference in London on Wednesday (20 April). Here are just 10 of the lessons we learned from the experts.
Britain’s managed pub and restaurant operators are experiencing a sales slowdown at the start of 2016, latest figures from the Coffer Peach Business Tracker show. Collective like-for-like sales for March were up just 0.6% on the same month last year, and come on the back of zero growth in February.
Brands including Carluccio’s, Brew Dog, Papa John’s, Las Iguanas, Be At One, Harvester, Frankie & Benny’s, The Botanist, Solita and Belgo are among those with new opening plans to report this week.
Younger consumers are becoming more interested in eating out than drinking out, according to the new Future Shock report from CGA Peach and the Association of Licensed Multiple Retailers (ALMR).
Encouraging repeat visits is operators’ biggest marketing challenge at the moment, CGA Peach data suggests ahead of its Consumer Insight and Marketing conference next Wednesday (20 April).
BrewDog has become the latest bar brand to pursue a bigger share of the coffee market, with CGA Peach research confirming the scale of the crossover opportunity now.
Operators across the eating and drinking out markets have been adapting to the introduction of the new National Living Wage—and CGA Peach data suggests that consumers look more favourably on brands that pay their staff decent rates.
Brands including Bella Italia, Gourmet Burger Kitchen, Loungers, Five Guys, Carluccio’s, Red’s True Barbecue, Chicken Shop, TGI Friday’s, KFC and Papa John’s are among those with new opening plans to report this week.
What are the new ways that food and drink businesses need to look at their markets and customers? How should they be creating stories and standing out on-line as well as in-store? These are just some of the big questions that will be answered at CGA Peach Consumer Insight & Marketing conference at the Tate Modern in London on 20 April. Book your places now.
Wet and stormy weather across Britain put a dampener on people going out to eat and drink over the Easter holiday weekend, latest figures from the Coffer Peach Business Tracker show. Leading managed pub and restaurant groups collectively saw like-for-likes sales just 0.2% up on Easter last year.
What are the techniques that big brand owners like Whitbread and Tesco use to keep their eating-out businesses relevant to core customers as the market around them changes? Find out at CGA Peach Consumer Insight & Marketing conference at the Tate Modern in London on 20 April. Book your places now.
New pre-ordering systems for groups of customers using casual dining brands are driving an uplift in sales, figures from reservations platform Bookatable show.
Brands including The Botanist, All Bar One, Pret a Manger, Bill’s, Barburrito, Hummus Bros, Rosemount Taverns, TGI Friday’s, Nando’s and Hollywood Bowl are among those with new opening plans to report this week.
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