Drinks sales fell just behind the levels of 2019 and 2021 in an unusual week for the On Premise, CGA by NielsenIQ’s latest Drinks Recovery Tracker shows.

After a flurry of late-summer trading, Britain’s drinks sales have dropped back below the levels of recent years in early September.

The Bank Holiday weekend and a warm end to the summer holidays helped the On Premise to end the summer on a high—with beer and cider particularly buoyant.

On Premise drinks sales last week were virtually level with summer 2021 and well behind the pre-pandemic markers of three years ago, the latest insights from CGA by Nielsen IQ’s Drinks Recovery Tracker show.

On Premise drinks sales dropped back below pre-COVID-19 levels last week after a short boost from the summer heatwave.

Soaring temperatures last week resulted in another week of growth for On Premise sales as consumers flocked to beer gardens and terraces.

A winning combination of the Euros final, the return of the Premier League and good comparative weather contributed to On Premise drinks sales defying current pressures in the latest week. As a result, they helped contribute to the best average value growth since the Jubilee weekend two months ago.

On Premise drinks sales were back in fractional growth from pre-COVID-19 levels last week—but with inflation nearing double-digits, trading remains well down in real terms.

Drinks sales in Britain’s On Premise have fluctuated widely over the last two weeks, with the heatwave bringing mixed fortunes for pubs, bars and restaurants.

Recent hot weather has delivered both boosts and challenges for the On Premise, CGA by NielsenIQ’s Drinks Recovery Tracker shows.