한국 온프레미스에서 고객의 행동은 빠르게 변화하고 있으며, NIQ CGA의 OPUS 솔루션은 식음료 및 주류 공급업체 및 제조사가 소비자가 구매하는 동안 거치는 모든 단계에 영향력을 발휘할 수 있도록 지원합니다.
Consumers’ behaviour is changing fast in South Korea’s On Premise—and CGA by NIQ’s OPUS solution can help suppliers and operators influence their decision-making at every step of their path to purchase.
It has been a positive year for the Cider category, making it one of the most popular of all major drinks categories in the On Premise.
Charlie Mitchell, CGA by NIQ’s director of research and insight, looks at the shifting preferences and behaviours of Gen Z in the On Premise and explores the opportunities this generation brings for operators and suppliers.
On Premise drinks sales dipped slightly last week in line with falling temperatures—ending an 11-week stretch of year-on-year growth.
New to the Mexican market, CGA’s Outlet Index reveals changes in the licensed universe, exploring the Casual Dining channel, consumer engagement and highlights growth opportunities for beverage suppliers and operators in the market.
Nuevo en el mercado mexicano, el Índice de puntos de venta de CGA revela cambios en el universo de establecimientos con licencia, explorando el canal de los restaurantes casuales, el involucramiento de los consumidores y resalta las oportunidades de crecimiento para los proveedores de bebidas y los operadores en el mercado.
Beer suppliers to Germany’s gastronomy market need to understand the unique regionality of the country’s market—and CGA by NIQ’s data helps unlock the secrets of success from place to place.
Hospitality’s post-COVID-19 recovery is threatened by rising prices in multiple key areas, leaders have warned in the latest Business Confidence Survey from CGA by NIQ and Fourth.
At July’s Imbibe event, CGA by NIQ’s Paul Bolton shared exclusive insights into key trends in the drinking out market. Here are six of the takeaways from his session.
With On Premise summer trading at its peak, drinks suppliers and operators have some great opportunities to capitalise on consumers’ seasonal thirst for pink drinks.
The Mexican On Premise is set to benefit from an influx of both domestic and international holiday-goers looking to treat themselves in the next 3 months.
El Mexican On Premise se beneficiará de un flujo de vacacionistas nacionales e internacionales que buscan pasarla bien en los próximos 3 meses.
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