Brewing success with Coffee in France’s On Premise

CGA by NielsenIQ’s latest France Consumer Pulse Report takes a closer look Coffee consumption and why brands and operators are waking up and smelling the coffee to supplement sales and drive visitation.

Julien Veyron, Client Solutions Director – France, said: “With its cultural and longstanding appeal with consumers, coffee is perceived as a source of pleasure. It’s important for brands and outlets to leverage coffee’s continuing appeal, by creating immersive out-of-home experiences that captivate and engage discerning yet highly receptive consumers. 

CGA by NielsenIQ’s consumer research delivers many more exclusive insights into consumer habits and preferences in France’s On Premise, helping suppliers, manufacturers and operators to craft successful strategies and gain market share. OPUS also offers bespoke research to help businesses explore specific topics, categories, channels, occasions, demographics and dives into consumers’ behaviour with granular detail and analysis of how key trends are impacting the sector.


Download the latest France On Premise Consumer Pulse Report for free here.


CGA by NielsenIQ’s Consumer Pulse Reports provides a ‘temperature check’ of the channel and the consumers who visit bars and restaurants in France, looking into their On Premise behaviour over the past month and testing visit intention for the month ahead.  


To learn more about CGA by NielsenIQ’s unrivalled suite of services in France and how it can help your business, please email Julien Veyron at 


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