‘Dry January’ puts focus on no and low alcohol in France’s On Premise

Moderation is hitting consumers’ spending in France’s bars and restaurants over January—but it’s also a great opportunity to grow interest in no and low alcohol alternatives.

Julien Veyron, Client Solutions Director – France, said: “Having spent heavily and treated themselves over Christmas, many consumers will be limiting their visits to bars and restaurants in January. But while they may be watching their alcohol intake, some—especially younger adults—are still eager to drink out. Providing high quality and good value alternatives to alcoholic drinks is a great way to bring people into venues, and it’s a perfect time for suppliers to launch and grow no or low alcohol beer, wine, spirits and cocktails brands. Smart investment in understanding and responding to consumers’ wellbeing priorities can pay dividends throughout 2024.


CGA by NielsenIQ’s consumer research delivers many more exclusive insights into consumer habits and preferences in France’s On Premise, helping suppliers, manufacturers and operators to craft successful strategies and gain market share. OPUS also offers bespoke research to help businesses explore specific topics, categories, channels, occasions, demographics and dives into consumers’ behaviour with granular detail and analysis of how key trends are impacting the sector.


Download the latest France On Premise Consumer Pulse Report for free here.


To learn more about CGA by NielsenIQ’s unrivalled suite of services in France and how it can help your business, please email Julien Veyron at julien.veyron@nielseniq.com 


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