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Spirits rise on Halloween

Halloween sees the biggest spikes in spirits sales by 57%, with vodka, liqueurs and speciality drinks being the most popular drinks for spook night. Read all about it and strategic initiatives director Rachel Weller’s tricks and treats to win on this day.

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How to get ahead in late-night drinks

The late-night arena has seen significant closures over the past few years, and it may not seem an obvious channel for opportunities. But with outlet decline slowing and a number of exemplary operators doing great things, prospects here are brighter than some think. However, in such a nuanced and volatile market, extra sales and successful brand launches will only come with an informed channel strategy that considers the unique dynamics of a fast-changing sector. CGA’s director of client services Jonny Jones highlights the opportunities in a channel that can be lucrative but turbulent for operators and suppliers.

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