Fentimans: shaping category narrative both with their own customers, and the wider industry.

The Challenge

As a leading provider of premium mixers and adult soft drinks, Fentimans wanted to become the leader in category narrative both with their own customers, and the wider industry.


The Solution

Starting with numerous workshop sessions between CGA client services team and key Fentimans stakeholders we scoped out the key topics for content, followed by the collations of relevant data and research to compliment these areas. CGA’s copywriter and graphic designer then began to help shape the story of the report, before again bringing in Fentimans stakeholders to help mould the messaging of final output.


The Outcome

Following success of the first iteration, this has become an annual report with the 2nd edition launching in Q4 2020.

CGA’s exceptional data and expert analysis brought Fentimans’ first ever Market Report to life. It benefited hugely from their 360-degree view of the drinking-out market, which creates a powerful combination of supply-side research and consumer intelligence and delivers the insights into the premium soft drinks and mixers market that Fentimans and its customers need. CGA is a perfect partner: a trusted source of intelligence that helps us identify opportunities and make the best decisions – Claire Tyson, Senior Customer Marketing Manager

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