The client was looking for strong stories in order to argue that their brands were worth listing in a fast growing operator, that would have a positive impact on their total sales and visibility in the On Premise.
Utilising CGA’s Brand Track service, we were able to provide powerful sales stories that showed the correlation between the brand and the operator’s consumer, based around metrics such as price, number of visits and repetoire and how this compared to competitors that were already listed.
Ultimately these stories proved how valuable to an outlet the brand’s drinkers were. This invaluable information was used as part of the tender process and helped the operator make the decision of stocking Brewdog in 150 new outlets.
The brand will go on draught across the 150+ outlet estate and we just wanted to thank you for the superb response to the brief. We wouldn’t have got there without your support on this tender. For us, it demonstrates how far BrewDog and CGA have come in terms of our working relationship in the past year. As you know, we’ve been on an insight journey – the ROI on our time and investment was clearly worth it!”