CGA by NIQ is continuing to expand their global reach and bringing a host of proven best-in-class consumer research and location tracking solutions to the Austrian market.
Recent CGA by NIQ roadshows in Johannesburg and Cape Town highlighted the value of the On Premise to drinks suppliers, and how investment in market intelligence can deliver major rewards. Scott Elliott and George Argyropoulos share some of the insights from their trip and CGA’s latest research.
The allure of mixed drinks and draught/tap cocktails continues to capture the imagination of Australian consumers when out in venues.
Sales of imported and below-premium beer are holding up well in the US On Premise, while higher-priced domestic brands, craft and cider have lost share.
Suppliers and operators generated strong festive trading last year despite the cost of living crisis, CGA by NIQ’s Christmas Report 2023 flags what they can do to have another happy Christmas in 2024.
Mother’s Day, big sporting events and the run-up to St Patrick’s Day all helped the On Premise sustain drinks sales growth last week.
The North of England’s hospitality scene has been notably resilient and innovative in recent years. With the recent Chanel fashion show, Eurovision and with Manchester being named one of the top travel destinations by Lonely Planet, the global spotlight is shining on the North of England.
Britain’s leading managed restaurant groups achieved year-on-year sales growth of 8% in delivery sales in February 2024, CGA by NIQ’s new Hospitality at Home Tracker reveals.
Gen Z consumers are some of most frequent visitors to Ireland’s pubs, bars and restaurants—but with their spending under pressure, they need to be engaged with the right combination of value, range and visual appeal.
CGA by NIQ’s Drew Hummel gave the recent VIBE Conference in San Diego an expert overview of the RTD (Ready To Drink) category across the US On Premise
New consumer research from CGA by NielsenIQ reveals the scale of visits to chain restaurants in France—and what beverage suppliers can do to maximise spend.
The aperitivo occasion in the On Premise holds significant potential within a number of key European markets. Julien Veyron, Client Solutions Director for CGA by NielsenIQ, utilises data from CGA’s OPUS and REACH research solutions to explore the intricacies of how European consumers participate in this occasion, discussing how On Premise businesses can navigate and capitalise on this opportunity in the coming months.
With consumers’ high tempo occasions changing fast, CGA by NIQ explores the opportunity for brands to partner with operators to not only drive footfall for venues, but to activate brands and grow awareness and consideration of drinks brands at the planning stage. The report also reveals the profitability of influencing spontaneous decisions and consumers’ desire to premiumise.
New insights from CGA by NIQ’s marketing-leading OPUS and Global Bartender Report sheds light on the preferences and behaviours of German cocktail drinkers, revealing a market dominated by tradition. Yet, the Report indicates exciting opportunities for cocktail growth through innovation and bartender influences.
Access the latest On Premise news and reports by signing up below.
Driving On Premise businesses and brands through phenomenal data & expert insight. Powered by NIQ
View our privacy and cookies policy.
