The On Premise is crucial for connecting with consumers and building brand equity for Beverage Alcohol brands. CGA by NIQ helps beer and spirits manufacturers track market share and sales performance in more On Premise markets amid significant shifts in consumers’ drinking habits.
Sales of alcohol-free beer are flourishing in the US On Premise, the latest data from CGA by NIQ’s OPM (On Premise Measurement) solution reveals.
At last week’s Imbibe Live event, CGA by NIQ’s Chris Sterling shared an expert overview of On Premise drinks trends, with a focus on growth opportunities for suppliers and manufacturers. Here are ten of the market hotspots to watch.
England’s progress in the Euro 2024 tournament has helped the On Premise deliver a third successive week of above-inflation growth in drinks sales.
What do consumers want from the On Premise in 2024, and how does their behaviour change around the world? CGA by NIQ revealed the answers in a recent ‘How to win in the On Premise’ webinar, using insights from the global REACH survey to highlight big trends and local nuances.
Pressure on spending is turning some Australian consumers away from traditional bars and restaurants towards newer experience-led venues.
El actual repunte del turismo nacional en México supone importantes oportunidades dentro del canal hotelero.
The current resurgence of domestic tourism in Mexico means substantial opportunities within the hotel channel.
With consumers ready to try new drinks in Ireland’s On Premise, suppliers have some great opportunities to embed fresh products—but only if they understand drinkers’ needs and get brand messaging on point.
The Canadian On Premise experienced remarkable performance metrics during the two-week reporting period ending June 22nd.
Consumer visitation levels to bars, restaurants and other hospitality venues are remaining steady across the US On Premise.
Water is traditionally an important category in the French On Premise. But it is becoming more intricate, as both consumer preferences and brand offerings evolve.
In Italy, pizzerias are more than just places to eat; they are integral part of daily life that present an essential touchpoint for beverage brands. With beer as the preferred choice followed by wine, pizzerias offer a strategic opportunity—but are beverage brands effectively leveraging this outlet?
Premiumisation has been one of the most significant On Premise trends of recent years. But what exactly makes a brand feel special to consumers? CGA by NIQ’s BrandTrack solution reveals the key factors and the levers that suppliers should pull to gain share in the ultra-competitive premium space.
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